Tuesday, February 5, 2013

Grammy Glam & Wet n' Wild Grows Up with Fergie's CenterStage Collection

By Laura Medina


Sure these makeup brands are for the masses but the Grammy Awards and the accompanying events and parties are for the masses...the musicians' and singers' fans, the ones who made put them up to the top.

As their way of returning the love, CoverGirl Cosmetics with Olay (the official cosmetics and skincare for the Grammy) and Wet n' Wild Cosmetics' new Fergie CenterStage Collection are showing their fans have to get that wild, hot, and sexy Grammy Look.

What the people don't know is that the performers lined up for the Grammy, put in a lot of sweat and tears rehearsing, singing, and dancing for music's big night.

The week before the Grammy is the big one when everyone is nailing their choreography and warming up their vocals, is also the same time they're prepping and pampering their skin. 

Grammy makeup artists suggest presenters and performers prep their skin before layering on the heavy-duty, fun makeup.





They're raving about Olay's Eye & Lash Serum to nourish delicate skin around the eyes and strengthen lashes.  

When the time comes, makeup artists say, sure Grammy makeup is fun makeup where everyone has the chance to experiment and go wild with texture and color.

However, what most folks don't know is that these performers sweat it out, from numerous costume changes, sweating it out and belting it all out on stage under the klieg lights then dashing straight to the after-parties or the lucky guests who just hit and hop the party circuit...they dance too.

Basically, "rock n' roll" makeup or Grammy Makeup is performance makeup or stage makeup that is accessible to the public where makeup trends pop up.

So, the focus is on durability then texture then color.

Foundation and primer (ok, the time dash) are key to a strong makeup with a punch.




 Hacienda Heights, California girl and Wet n' Wild's new Global Ambassador, Fergie collaborated on her hometown's cosmetic company and created "Fergie CenterStage Collection" worthy of a hometown diva done good.

Her TAKE ON THE DAY PRIMER has smart-skin technology that automatically matches the wearer's skin tone.



The Grammy makeup artists or any award show makeup artists are a subset of the pit crews (including stylists) prepping and changing performers but more so at the Grammy where heavy-duty makeup has to be switch with the costume change.

They recommend CoverGirl's Outlast Stay Fabulous 3-in-1 Foundation, a foundation, a concealer, and primer in one.  Swipe all over the face for foundation and primer.  Dab over dark circles and blemishes for thicker spot coverage.

For a quickie refresher, it'll be bold, bright eyes with big, glossy lips, a good starter makeup look for kid wanting to mimic their favorite singer.

 The eye shadows will be light but creamy eyeliners build the definition to pop.  You can either use CoverGirl's Perfect Point Plus Eyeliner or Wet n' Wild's Fergie ON THE EDGE CREME LINER, a professional makeup artist quality-for-cheap waterproof cream eyeliner in a jar with a precision liner brush that can also be used for both lining and defining the eyes and lips.

To make those peeper really pop out bright and huge...CoverGirl's Clump Crusher by LashBlast Mascara or Wet n' Wilds Fergie TURN UP THE VOLUME MASCARA then balance it out with amped up natural lips in COVERGIRL Queen Collection Jumbo Gloss Balm.  The latest trend is the littlest trend...both mascaras have curved wands to better fit and coat the lashes.  They all say the tiniest details make or break the whole look.
 



Wide-eyed and plump, shiny lips for the ingenue look...

 

Waterproof is the key in keeping the performers looking fabulous without breaking out into a sweaty hot mess...unless they want to...and that's another makeup story...perhaps later on.

Durability is what carries a concert stage look and lip color needs to stay put, from belting it out on the mic to sipping well-deserved champagne, singers need their lipcolor.

Based on years as a child television performer then as a worldwide belter, Fergie developed PERFECT POUT LIP COLOR, a diva of a lipstick packed with Vitamin E, Amino Acids, Avocado Oil, and Rice Bran Oil that moisturize and condition for silky, soft comfort. And with SPF 15, lips are cared for and protected from harmful UVB rays.



For a speedy slick of a touch-up, the makeup-artists polishing the Grammy Awards swipe with CoverGirl's Outlast Double LipShine, resilient to food oils and water and lasts for 10 hours.



But where's the fun?

Thanks to nail technology, you can go wild on the nails.

   

The three trends you should hunt out for are: the funky Rock n' Roll French Manicure and the Pop Polka Dots and Fergie Nail Color.

These manicures need to be tough as nails (pun intended) to keep up with those Grammy divas.  Chipping is cheap and that's not acceptable on music's most amped up stage.

Using CoverGirl's Outlast Stay Brilliant Nail Gloss in nude peach "Peaches & Cream" as base, swish and swoosh around the nail's outer edge then curve to the tip in "Black Diamond."

For Pop Polka Dot, brush Mint Mojito on the nails then, using either a liner brush or the base of a liner brush, dip it in a bottle of Peek A Boo Pink then dot the pink nail polish over the mint green nail polish.

For you're going to bold, go texture like FERGIE NAIL COLOR, half of her nail polish collection are clear polish mix in with glitters, confetti, chromes, metallics, and exclusive neon pigments.



For the truly time-pressed party hopper, such as this scribe, you can't go wrong with the new nail/manicure stickers or "nail tattoos" or nail jewelry where the designs and the beads of gems are already embedded on a sticker.  All you have to do is size it, fit it, and file to shape.  Club hoppers are known to do this, standing in line.


What if your neighborhood drugstore doesn't have Fergie's CenterStage Collection?

Don't pout and frown, Fergie has been fierce with Wet n' Wild's Mega Last Collection of intense pigmented and durable Mega Last Liquid Lip Color and MEGA LAST® RETRACTABLE EYELINER for years.

Go to http://www.wnwbeauty.com/makeup/index.php to get step-by-step tutorials on Fergie's Signature Look, her Glamorous Look, and her Red Carpet Look.  Along the way, you'll find out what's her favorite lipstick.

Rock On!
 




 

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