Skincare Gets Soulful with Alicia Keys' KEYS Soulcare.

 By Laura Medina

Thanks to quarantining, people, including stressed-out celebrities and are focusing on skincare.  Not only does it feel good on the nerves, with a slower pace, people are finally seeing effective skincare working with results, they want.

The au naturel Alicia Keys, have been makeup-free for quite some time, instead relying purely on skincare...Other people's and brands' skincare, not quite to her liking.

Amping up Ulta Beauty's offering, with focusing on inclusivity and diversity and universally effective yet simplified skincare routine, Alicia Keys launched her KEYS Soulcare skincare by doing a part-concert, part Questions & Answer on Ulta's platform, https://www.keyssoulcarelounge.com/ultabeauty

Since "soul" is part of the name, Alicia Keys interview personalities and experts that are also pushing Ulta's inclusivity and diversity in hair and skincare, such as interviewing actress "Blackish" Tracee Ellis Ross launching her PATTERN Haircare line and Kim Kardashian's hair stylish, Jen Atkin of OUAI Haircare.  As for skincare, Alicia picked the brains of Darryl Dzapasi.

Alicia's skincare line focuses on body + mind+ spirit connection.

During the Q & A, Alicia would do breaks by performing her hits, such as "Girl on Fire."

While "chatting" with Tracee Ellis Ross, we found out that Ulta hired Tracee as their Diversity Advisor and the Head of Inclusion.

Since Alicia's skincare is so streamlined, people can't help but chime on her KEYS Skin Transformation Cream (fragrance and fragrance-free) in oil-free but moisture-attracting hyaluronic acid and retina-A gentle alternative, bakuchiol, amped up with malachite, stone of transformation.  They also chimed on her mulit-purpose Comforting Balm, based on Rose of Jericho and Camellia Seed Oil, infused with vanilla. It's for anywhere dry, chapped lips to chapped elbows to those crow's feet.

This scribe has been slathering her KEYS Skin Transformation Cream.  It's not your grandma's cold cream.  It's better, healthier, and lighter yet more effective.  It's really inclusive.  It's for oily complexion to the most parched wrinkles.  Simply for anyone.