Lacoste x Ricky Regal, Bruno Mars' Fashion Alter Ego with his Anderson Paak, their One-Off, Only Collaboration, Silk Sonic, Modeling Lacoste x Ricky Regal Collection.

 By Laura Medina

This fortune but hungry and thirsty style scribe was excited to finally step in a fashion pop-up shop, done COVID-19 pandemic style.

Sadly, no pass snacks or drinks, much no live performance/mini concert normally accompanying an opening, out of fear of a viral outbreak.

Nope, Lacoste x Ricky Regal is focused on the essential, focusing on the fashion and the one-off, one season collaboration/collection between Lacoste and Ricky Regal, Bruno Mars' fashion alter ego.

Ricky Regal's partner-in-crime, Anderson Paak and their equally one-off band collaboration, Silk Sonic, are modeling the Lacoste collection while performing...

For the launch of his new lifestyle brand, Bruno Mars teams up with Lacoste to become Ricky Regal, his designer alter ego. Inspired by a lust for life and an entrepreneurial Midas touch, the collection bridges Bruno’s enigmatic personality and distinct style with Lacoste’s iconic blend of sport and luxury.

Bruno Mars is introducing us to his musical alter ego, Ricky Regal, as part of a new fashion collaboration with Lacoste.

The Lacoste x Ricky Regal collection launches this week and features a range of retro-styled T-shirts, tracksuits, footwear and accessories inspired by Miami nightlife, Sixties and Seventies’ glamor, and the shared euphoria of singing and dancing to live music.

Highlights include relaxed sweatsuits, oversized shorts and graphic tees that incorporate the iconic Lacoste crocodile logo with a stylized “Ricky Regal” font. The classic Lacoste polo also gets an update, with bold new prints, and a chic velvet version too. Lacoste says the vibe is “everyday sports luxury,” calling out Ricky Regal’s “flamboyant rhythm” and the collection’s “seductive palette of strong colors” (think: mustard yellows, rich blues and deep purples, with some hippie motifs and tie-dye prints thrown in for good measure).

"I’ve been very fortunate to have been asked to do collaborations in the past, but it always came with guidelines. Lacoste was the first and only brand that said ‘Bruno you can do whatever you want.’ The respect of such creative freedom coming from a heritage fashion house was an honor.  When I'm on stage my name is Bruno Mars. When I’m making lavish luxurious garments, I go by Ricky Regal. "Bruno Mars

"Collaborating with Bruno and entering into his unique world has been a great adventure, he has a very clear vision and is obsessive with every detail. From concept to fittings, there wasn’t a single aspect that he was not fully involved.

With Ricky Regal x Lacoste, Bruno has created a luxury sportswear brand that bridges the Lacoste sportswear heritage and his own seductive." 

Louise Trotter, Lacoste Creative Director

Sportswear, both casual and dressy. With Lacoste x Ricky Regal, his collection delivers a seductive palette of strong colors: mustard yellow, petrol green, eggplant purple, coral red and tie-dye. A vibrant state of mind boosted by Lacoste’s sportswear expertise. Velvet, silk and cotton fabrics with impeccable finishes create a fluid vibe, with pieces to wear on their own or as a complete look.

The first Lacoste x Ricky Regal collection will be launched on 5 March 2021 through a global network of 18 exclusive retailers and will be available from 8 March 2021 at selected Lacoste boutiques and at lacoste.com

Freedom, spontaneity and creativity. Bruno Mars joins forces with Lacoste to create his very first lifestyle brand. A collaboration that began in Los Angeles, where he and Louise Trotter, Lacoste’s Creative Director, first met. Giving free rein to his imagination, the American artist pushed all the limits to give life to Ricky Regal, whose style embodies his passion for flamboyant rhythm and his love for the Crocodile.

The Lacoste x Ricky Regal collection is all about bringing together two strong energies: Mars & Lacoste’s crocodile. A universe with an emblematic flourish and flair, translated into a range of ready-to-wear clothing, footwear and accessories. Articulated around fluid shirts and pop tracksuits, the line features shorts, polo shirts, T-shirts, pants, slides and socks, as well as an iconic pair of aviator sunglasses.

Ricky Regal infused a lot of Seventies sensuality, funk, and soul, bringing the height of the Playboy Mansion in its peak.

Continuing the louche lounge atmosphere, walk up stairs to the free and fake but fun casino.

Too bad, the bar isn't open due to COVID-19...

But, you can play craps and roulette to wind up as you soak the leisurely pace, which this velour and silk collection is all about...

What's even more rare, the Seventies Lounge interior design and decoration.

These are very much part of reinforcing Ricky Regal's groovy, Seventies soul and sensuality.

Fake gold records by Silk Sonic plaque the downstairs boutique.

But, once the "exhibit" is over, so are the interior design and decor.

They'll be scrub away, to start a new and fresh with a new, upcoming Lacoste collection that will be a bright rainbow...

If you're lucky to located this Melrose Place pop-up mirage, walk in and slowly soak this moment-in-time Seventies capsule before it disappears.