Mayer Hawthorne & Models celebrating TASTE at Fig at & 7th, where Food Trucks land.

By Laura Medina

Mayer Hawthorne DJing in front of City Tavern https://www.tastemade.com/@the_arriviste/wUdazYKmSmSTeZyeVpWd6g

June 19th's Grand Opening for Fig At 7Th's gourmet food court, TASTE, was a feast.

It was economic re-development at its best.  It's not every night you get retro-Soul/Hip-Hop artist, Mayer Hawthorne DJing your new upscale outdoor mall/foodcourt but Fig At 7th did.

What this savour scribe notice on the gourmet feast is that some of the restaurants and cafes in TASTE used to be or still are hip roving food trucks, such as decadent grilled cheese sandwich truck, The Melt.  It now landed at TASTE.  Instead of you chasing down the food truck, it'll stay put for you.  No more scheduling your lunch schedule around Twitter...for now, sometimes.

Mayer with Economic Development Official and FigAt7th Executives, https://www.tastemade.com/@the_arriviste/wUdazYKmSmSTeZyeVpWd6g

Downtown Los Angeles' (a.k.a. "DTLA") economic development officials and the mall's executives such as: Edward Hogan, National Director of Retail of Brookfield Office Properties, Executive Vice President Bert Dezzutti, Senior Vice President John Barganski, Vice President of Operations Robert Cushman, Vice President of Marketing Tara Goldstein, Retail Marketing Manager Tara Laney and Regional Director of Marketing Patrice Hopper, all joined Mayer Hawthorne on the "blue carpet" as did Ashley Tisdale and E!'s fashion commenter, George Kotsiopoulos, and a fleet of women and male models modeling Summer White emsembles from Zara which is one of Fig At 7th's retailers. 

Ashley Tisdale and beau, fiancé Christopher French, celebrated the grand reveal last Thursday evening. E!'s George Kotsiopoulos showed his support for George's Greek Grill, http://georgesgreek.com/

 

 

https://www.tastemade.com/@the_arriviste/wUdazYKmSmSTeZyeVpWd6g

 http://www.figat7th.com/taste/

Servers offered platters and trays of hor d' oeuvres from all the cafes and restaurants were enough to fill out a feast of: New Moon Contemporary Chinese Chicken Pot Stickers, Juicy Lucy Burger Sliders, Loteria Grill's contemporary Mexican black bean & corn salad, Oleego by Park’s Korean Barbecue and BBQ ribs, The Melt's Mac n' Cheese Grilled Sandwich, and The Flying Pig Café's eclectic steamed bun sandwiches.

  

  https://www.tastemade.com/@the_arriviste/wUdazYKmSmSTeZyeVpWd6g

 

  https://www.tastemade.com/@the_arriviste/wUdazYKmSmSTeZyeVpWd6g

 A troupe of women and male models decked out in Summer Whites outfitted by Zara, one of Fig At 7th's retailers joined Mayer Hawthorne as his "Mayer Muses."  MAC, another Fig At 7th's retailers, did the makeup which they include the makeup diagram in the good bag.

 Champage for All, https://www.tastemade.com/@the_arriviste/wUdazYKmSmSTeZyeVpWd6g

 

 For desserts, Sprinkle Cupcakes Buffet, https://www.tastemade.com/@the_arriviste/wUdazYKmSmSTeZyeVpWd6g

If you feel you missed out on all the VIP fun, don't worry.  Fig At 7th has been doing a slew of DJ-driven feasts for the past month and will do more this July through Summer,    DJ Rhettmatic (of Beat Junkies) and DJ Monalisa, food and drink specials will be available from City Tavern - DTLA, Loteria Grill and The Melt. $5.00 parking at the FIGat7th parking structure starts at 4pm with validation.  

 

For the whole month of July, FOR FREE, you can party and feast every Friday night with...

  

FIGat7th Downtown Festival IS BACK! Every Friday Night
July 18-August 22
FIGat7th | Plaza
FREE
The FIGat7th Downtown Festival returns this summer to LA’s premier shopping and dining destination with free outdoor concerts featuring performances by leading Pop, Rock, Jazz, Soul and Alternative artists. http://artsbrookfield.com/event/figfest/#.U6irSUDfUTA
WHILE YOU’RE HERE . . .
4-7pm EAT, DRINK and LOUNGE with DJs at TASTE
7-10pm DRINK at City Tavern’s Festival Bar & Beer Garden on the Plaza
8-10pm EXPERIENCE great music at the Festival
10pm PARTY at City Tavern’s Afterparty
FESTIVAL SCHEDULE
JONATHAN WILSON July 18
THE INTERNET July 25
LAS CAFETERAS August 1
GARDENS & VILLA August 8
FOOL’S GOLD August 15
THE BELLE BRIGADE August 22

For a mere change of $5, you can park there for a flat "PARK & PLAY" rate after 4pm on weekdays and all day Saturday and Sunday.

Dance and shop 'til you drop at downtown destination FIGat7th!