By Laura Medina
Yep, it's Fall. You what that means...a turn over of Summer clothes and cosmetics into Fall ones as leaves switch into an amber gold or a deep brown.
Target can't think of a better way to celebrate this switching of seasons than conquer the entire Nokia Plaza at Downtown Los Angele's mega-complex, L.A. Live, to celebrate the new additions to their Napoleon Perdis Set cosmetic line.
The "masstige" retailer went all out yesterday afternoon but remember, Target is all about bringing high-quality stuff for everyone.
Their army of makeup artists, team of twelve, set up camp at Nokia Plaza where anyone can walk in and get a makeover. There are a pair of makeup artists with accompanying assistants in each tent, outfitted with sleek but plush Rocco chairs and tables and comfortable white and hot pink ottomans, a nice place to lounge around relax.
This was literally a pretty easy arrangement, considering Madonna was in town and her devotees were trotting all over Nokia Plaza.
The makeover session is the time when the artists try out the newest and latest products from Target's Napoleon Perdis, from NP Set It Takes Two Concealer and Foundation, where the bottle holds the soy and caffeine extracts with soft focus pearls foundation reduces redness while keeping the face soft. The double-duty cap is the concealer compact that masks discoloration, blemishes and dark circles with green tea and Vitamins A and C to protect and soothe the skin.
The NP Set Ready Set Loose Powder is a powdered mineral sunscreen that shakes out the right amount of powder without spillage and the inside lid is a mirror. Like the name says, it's for the woman on the go.
The cocoa butter, soybean oil, green tea, pomegranate extract NP Set Lip Primer moistens lips while imparting a soft, matte look.
As the makeup artists dabs on and pats down the makeup, an assistant sketches and jots down the items on your face chart/shopping list.
Getting a makeover is a great way for the guest and Target to test drive the new products through-out the day.
Once the makeover is completed, there is a third person at the tent who escorts you to either the Target carpet and photo booth or the pop up shop if you like the products. Out-of-town convention visitors and locals can't help but rave about this "ambush makeover." The MidWestern folks can't get over their new glam looks and the cheery army of makeup artists.
The pop up shop and the display case are two tubes together. Okay, they're barrels. The cashier barrel held two cashiers and one guy in the back stock room doling out whatever you wanted from your customized face chart/price list.
If you spend at set amounts, you can either get a free set of three clutches or a hip tote bag with lip gloss...with $3 coupons.
The makeovers weren't always for the everyday or every evening look...
In one tent, a pair of makeup artists painted these aerialists from San Diego's De Leon Productions that performed at that evening's launch party at Target Terrace, on the Grammy Museum's rooftop.
The performers and the guests can see the Target mural on the Hotel Figueroa across Olympic and the new City Target in the backdrop. Perfect timing and site.
The man himself, Napoleon, got a kick from this launch party for the new stuff from his Target line. He taped an instructional video segment in one of the makeup tents, posed for the photo booth on the Target carpet, then was tickled having an aerialist and an intrepid beauty writer posed with him.
Not for an Aussie son of Greek parents, he's making it big in Hollywood and Target.
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