By Laura Medina
Last night, Ke$sha rolled out her newest, latest, and second design collaboration with Casio's Baby-G Watches.
At a press conference at the SLS Hotel in Beverly Hills, modeled her second watch design, along with gearing up for the launch of her second studio album, Warrior, which is scheduled for release on December 4th 2012.
Taking on her sophomore design effort with the same warrior spirit, Ke$ha debuts a tough and trendy watch to match her style sensibility.
Launching in December 2012, the limited-edition Baby-G x Ke$ha watch reflects the eye-catching essence of the “Die Young” singer/songwriter. Ke$ha drew inspiration for her BGA160KS-7B watch from the evolvement of her personal style while keeping with trends of the season.
"Just like music, fashion is a form of expression. And as you might have been able to tell, I’m all about expressing myself,” said Ke$ha. “Having a good time with your style is so important, and that’s why I’m thrilled with the design of my new go-to accessory with Baby-G!”
The limited-edition BGA160KS-7B Baby-G x Ke$ha model is a classic timepiece perfect for any outfit or occasion. It features a white, matted shimmer band and a gold Roman numeral index. The watch takes wrist wear to a new dimension by mixing this tough resin band with 3-D metallic gold accents, special hand crystal details and a LED light that shines in different colors.
The Ke$ha-branded accessory is not only fashionably on-trend, but it also offers multi-tasking functions such as a UV-ED “neon illuminator” light, shock resistance, 100M water resistance, world time from 27 cities and 29 time zones, four daily alarms, countdown timer, 12/24 hour formats and a mute function. This watch warrior is perfect for keeping the pop star on time and in style while on tour!
The limited-edition BGA160KS-7B Baby-G x Ke$ha model is a classic timepiece perfect for any outfit or occasion. It features a white, semi-gloss case & gold pinstriped band with Ke$ha's signature logo and a gold 3D Roman numeral index consisting of four layers. The watch takes wrist wear to a new dimension utilizing a Neon Illuminator in which a black light LED illuminates special luminous ink on hour markers, the hour and minute hands, and on the dial. The result is a dazzling array of colors.
The Ke$ha-branded accessory is not only fashionably on-trend, it's also tough with a shock resistant & 100-meter water resistant structure and offers functionality with 27-city world time , 4 daily alarms, countdown timer, stopwatch, 12/24 hour formats and a mute function. This warrior's watch is perfect for keeping the popstar on time and in style all tour long!
“Ke$ha’s standout character and mass appeal is the ideal pairing for our upbeat Baby-G brand,” said Shigenori Itoh, Chairman and CEO of Casio America. “Merging our fashionable and functional watches with a fun, fearless and charitable star makes this collaboration a perfect fit for our consumer.”
The limited edition collaboration watch will be available this December at Tourneau, Nordstrom, select Macy’s stores and fashion boutiques, at $130 for the BGA160KS-7B. Please visit www.baby-g.com.
At the press conference, asked what she'll be for Halloween, Ke$ha said she doesn't have time to shop for costumes but she'll take one of her penis costumes from her tour and flop around in it for Halloween, balls a flopping.
Since her first claim to fame was as a songwriter for the likes of Brittany Spears, Ke$ha would love to get into Beyonce' head and write her a song because she thinks Beyonce is amazing.
Tiger Beat Magazine asked her what advice would she give her 13 years-old self, other the questionable outfits, her advice to her younger self was "Fuck the haters. Be yourself."
Her biggest splurge is the biggest bed she can get her hands on, spacious for her, her friend, and her cat.
People Magazine wondered what outfits to wear with the new Baby-G watch, Ke$ha suggested it looks great when you're naked.
When it came to this scribe's question in how she came to collaborate with Casio Baby-G Watches, she said it came really easy. Ke$ha was very familiar with the brand when she first played and composed on their Casio keyboards. When the watch collaboration was started at the time of "Tik-Tok" last year, Ke$ha came to it really naturally.
Not only is Ke$ha the style ambassador for Casio Baby-G Watches and a design collaborator for last year's collection and this latest watch, she is ambassador for the Humane Society's Street Dog Foundation that rescues street dog all over the world. Casio made a very generous donation to the society.
Here she is with ...left, Senior Director of the LA Office of Humane Society International, Beverly Kaskey and in the middle, CASIO Senior Marketing Manager, Mike Princiotto
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