By Laura Medina
It's easy to dismiss Gen-Z and Millennial-focused makeup as "twinkly twinkie" with a lot of artificial frosting and sprinkles.
It's future makeup, that's timeless and elegant as it is universal and embracing of all the complexion spectrum.
Each and every package is label with esteem-boosting mottos that will out-live the practical, multi-purpose matte liquid lipstick, blush, and eyeshadow.
RealHer Makeup was started by a dad, a cosmetic veteran, Bill Xiang. As a makeup veteran and professional, he encountered millions of women and a growing number of men, using makeup and skincare to tackle flaws and skincare issues that have direct affect on their self-esteem. Once he learned he's going to have a daughter, he wanted to boost self-worth and self-esteem, inside and outside.
As a young dad, he made sure no his new makeup line, RealHer Makeup is paraben-free. In fact, this scribe first discovered RealHer Makeup at an all-natural beauty expo with strict guidelines about whom display and sell at their expo.
Bill will be glad to know that his products can stand-alone, based on easy application and quality.
With just three items: I Am Brave - transparent, clear Shimmer Silver lip gloss glazing over I Am Adaptable,
that can be used as a liquid blush, with a simple swipe of Eye Am Amazing 24
Hour Eyeliner in classic black, it's easy classic on a rainy day during Oscar Week.
Even though RealHer Makeup debut their PRO COLLECTION with REALHER’s
Lip Gloss pink,
mauve, and deep red collection in I Am Brave, a high shine clear gloss, I Am Bright, a striking high shine gold,
I Am Radiant, a universal neutral,
and I Am Happy, a deep burgundy; and their
Pro Blush Palette featuring six
shades friendly for complexions fair all the way to deep debut on Valentine's Day or "Galetine's Day," Oscar Sunday is the ideal time to go all out and display the instant pigmentation in classic, elegant colors and shades in durable finishes that last all afternoon, through the three and half-hours Academy Awards then still there, when hitting two to three Oscar after-parties.
This six-pan
Pro Blush Palette beauty
encompasses both matte and shimmer shades that can easily be used at home by
the beauty novice or readily available for the pro artists makeup kit.
All
four shades of REALHER’s
Lip Gloss in pink,
mauve, and deep red collection in I Am Brave, a high shine clear gloss, I Am Bright, a striking high shine gold,
I Am Radiant, a universal neutral,
and I Am Happy, a deep burgundy were chosen for being flattering on all skin tones, to be easily
used at home by the everyday consumer, as well as their flexibility to create and
customize lips for quick changes on set or during a photoshoot. Each shade
still boasts its winning non-sticky formulation that hydrates and plumps the
lips.
Formulated for quick touch-ups and for professional photoshoots, used by professional
makeup artists, no wonder for the DIY writers, blogger, and vbloggers forced to do it yourself selfies, the quality lasts day and night yet the color palettes and pigmentation is
good enough for the red carpet.
RealHer Makeup proves that professional, studio makeup doesn't have to be toxic and healthy doesn't mean skimping on durability and pigmentation.
As a dad of a daughter, who will be the next generation of makeup consumer, it's real-life makeup of the future, for the future.
Makeup of the future, means for anyone.
RealHer, a Southern California based indie beauty brand, is excited to
announce its partnership with adaptive athlete and motivational speaker Misty
Diaz with the addition of an inspirational crimson shade to their Matte Liquid
Lipstick collection.
Diaz,
born with Myelomeningocele, the most
severe form of Spina Bifida, who once considered herself a sufferer of her
condition woke up one day and completely changed her state of mind. Today,
Misty no longer considers herself a victim of her circumstances but, instead, a
champion of her future and has never looked back. With her determined and
persistent will, promoting #SpinaBeautiful daily, she continues to be a role
model to her community and to her social media community, quickly adding to her
15k Instagram (@lilmistydiaz) fanbase which includes supporters, mentors,
fellow athletes, and those inspired by her story.
In
selecting a color, Diaz went with red: bold, daring, vivacious, strong, and
confident. She feels it not only brings out her courageous spirit but her inner
warrior as well. In addition to choosing this classic shade, Diaz also
collaborated on the name, I Am Adaptable.
This affirmation embodies Misty's tenacious and optimistic spirit to encourage
every individual to believe anything is possible when you are ADAPTABLE.
This
aspirational, exclusive, limited-edition shade is available on our dot com. In
the spirit of Misty’s mantra of “helping others”, RealHer is also donating a portion
of the proceeds from this collaboration to the Challenged Athletes Foundation
(CAF).
Yes, that classic red "I Am Adaptable" that can be used as a tough, multi-purpose moisturizing but matte liquid red used as lipstick and as a dab of liquid blush in that classic Olde Hollywood Glamour, is inspired by a disabled athlete who never lets her disability hold her back.
Growing beyond the indie niche of healthy beauty start-ups, you can find RealHer Beauty on https://www.macys.com/shop/makeup-and-perfume/makeup/Brand/RealHer?id=30077 and https://www.neimanmarcus.com/c/designers-real-her-cat68140750.
Tonight, RealHer Makeup is debuting on Home Shopping Network at 9pm.
Growing indie beauty brand, REALHER, will be making television waves on
the Home Shopping Network’s Beauty Report
with Amy Morrison. Megan Merid, Vice President of Business Development for
REALHER, will be in attendance with Morrison from 9-11pm EST on March 6, 2019.
The Beauty Report is the top
viewed show in the beauty programming category for HSN and the go to segment
for the industry’s up and coming, best, and newly discovered brands along with
the latest beauty tips and trends.
REALHER is a Southern California based beauty brand that was created by a
father inspired by the birth of his daughter. Every product is named after a
positive affirmation such as I Am
Confident Lip Liner, Boss
Moisturizing Lipstick, and I Deserve the
Best Matte Liquid Lipstick. The names are the wearers daily reminder with
uplifting messages that they are enough.
Select items from the REALHER collection will be available for sale on
HSN.com such as their Highlighter, Moisturizing Lipstick, Lip Liner, and Matte
Liquid Lipstick. A few of the brand’s pieces will also be available at a
special introductory price. This will mark REALHER’s first television
appearance.
RealHer Makeup is makeup that your daughter will grow into. In the meantime, let your mom and wife get a boost with RealHer Makeup.
