Tuesday, March 12, 2019

One Night Only, 311's Rock Doc, "Enlarged to Show Detail 3" on March 11th, 3/11...Uhm, Duh.


For a bunch guys who were thrilled to have a thousand people show up at their first show, 311's  Nick Hexum Tim Mahoney, Aaron "P-Nut" Wills, Chad Sexton, and  Doug "SA" Martinez, have unknowingly spawn a movement that steamrolled into a business empire, while still staying humble. 

They all owe it to their large, loyal fan base that have supported them for twenty-nine years solidly.  Forget Dead Heads. Move over Phish Fans. Some of them morphed into 3 Eleven-ers.  311 comments their fans today, range from teenagers, who still need to call their moms back, to people in their fifties, who are these kids' parents.  Some of the older fans are grandparents, who bring their grandchildren to the concerts.

This rock documentary, "Enlarged to Show Details 3" https://www.311incinemas.com/ show snippets and videos gathered over 25 year and backstage chats with fans and band mate interviews.

When they're not cruising with their fans on their 311 Caribbean Festival Cruises and 311 Pow Wow Festivals, they grow fruit in their garden groves at home, raising families, or kindly hosting a visiting die-hard but nice 311 fan in their studio/man cave or brewing green tea with ginger.  Through-out the documentary, the band were constantly surprise at their career success and steadiness then they humbly give credit where credit is due, their fans.
They always talk about making their fans, regardless of cred or color, feel welcomed and inclusive.  In return, their fans lyrically riff about the band's positivity, humanity, and kindness through rocking rhythms and raps over booming and blasting beats.

Business-wise, 311 can teach the Frye Festival a thing or two.

At first, 311 thought it was weird for them to headline a rock cruise and were worried and curious how their fans will take to it, way back in 2011.  2017 marked the fifth 311 Caribbean Cruise! Departed from Tampa to Cozumel, March 2–6, 2017, on board the Norwegian Jade. Lineup of bands, DJs and comedians, including Rebelution, Reel Big Fish, Stick Figure, People Under the Stairs, Ballyhoo!, RDGLDGRN, Los Stellarians (side project of 311 member SA Martinez) and ILL Communication. The band headlined set lists as usual and hosted other bands as well. 311 played their hit songs plus debuting two new tracks; "Extension" and "Too Late" while also covering Prince's "Let's Go Crazy".  

Once they land in the Bahamas, 311 throws a beach concert without snafus.

311's Festival Cruise has been a steadily growing success to the point, that it's Spring Break for their younger fans to a rocking booze cruise of an honeymoon for the older fans. 
Speaking of which,..

With such a large but loyal fan base that faithfully follow 311 on tour, love does bloom among the fans to the point that 311 not only has a three-generation fan base but the band members also officiates their fans' wedding.  

"Enlarged to Show Detail 3" shows the world 311 unknowing built.

Even the band is surprised.












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