Thursday, May 8, 2014

Instead of Flowers, Give Mom What She Really Wants & Needs.

By Laura Medina


What is last-minute and lasts longer and stays fresher than a bouquet of flowers?

This scribe has spritzed and sniffed this pair of perfumes with a cotton fragrance top note floating on a warm vanilla base note that grounds it.

This is the common fragrance composition of Eau de Lacoste and Boss Jour Pour Femme.

If the previous Lacoste fragrances spank of bright confidence and spunky go-get, this latest Eau de Lacoste denotes a more established but still sensual woman who's at ease of herself, where she is at, and where she is going.

Crisp modernity and pared-back elegance underscored by sensuality is the LACOSTE woman’s fashion mantra and this applies equally to her choice of fragrance,” says Felipe Oliveira Baptista, Creative Director for LACOSTE. His first women's wear collection for S/S 12 demonstrated Oliveira Baptista’s innate understanding of the ease and elegance of the label’s heritage. The collection of classics, with an urban, modern edge, included the classic piqué, an icon of the LACOSTE design code, revisited as a fluid A-line mini and floor-skimming evening gown as well as body-con cropped, cutout and color blocked dresses. “For me, LACOSTE is about simplicity and effortlessness,” comments Oliveira Baptista. “When a woman feels at ease in her own body, her clothes and her fragrance should naturally echo that sensuality and confidence.” 

The cotton-y top notes are a nifty blend of White Pineapple, with Mandarin and Bergamot from the unspoilt Italian region of Calabria, and white floral of Orange Flower, Jasmine Sambac are woven with the almost textural quality of Pineapple Flower to create a delicately clean, natural femininity.

Channeling a mood of soft sensuality, creamy balsam tones add a resonant base of Sandalwood and Vanilla enveloped with Vetyver and Peru Balsam as the creamy vanilla base notes for a creamy and voluptuous sensuality.

Says Antoine Delgrange: “There is something truly sophisticated about a fragrance with a simple and unpretentious formula.”

If last year's Boss Nuit Pour Femme firmly speaks of an established woman boss, boldly, then BOSS JOUR Pour Femme is when she's finally relaxed and enjoying the fruits of her labor which puts her in a softer, more easy-going mode.

Lightness and freshness are presented with a combination of accented accords of lime and grapefruit blossom representing the liveliness of the first morning rays of light that radiate with positive anticipation. Inspiration is retold with a rich bouquet of white flowers, including flowers of freesia, lily of the valley and honeysuckle celebrating the femininity and beautiful diversity of life of every woman. 

Boss Jour Pour Femme is also floats on a creamy vanilla base of white birch and creamy amber.

“We celebrated great success with BOSS Nuit Pour Femme, and to further grow and establish our female fragrance offering we’re excited to be launching BOSS JOUR Pour Femme in 2013. Using our expertise in the fragrance industry, we are fully committed to strengthening our position within the female category and feel we have the perfect partner in Gwyneth Paltrow. As the face of both BOSS JOUR and BOSS NUIT, she demonstrates everything we believe in – strength, sophistication, success and beauty.” 
Guillaume Tardy, Global Director Procter & Gamble Prestige

“Working to create BOSS JOUR Pour Femme was an exciting process - I loved having the opportunity to create something that truly reflected the BOSS woman in our new campaign. We put a lot of emphasis on a really intelligent and sophisticated ingredient selection to make sure they each represented a different part of the BOSS woman. With a combination of delicate white flowers and vibrant citrus we were able to create something feminine, elegant, and sophisticated. The aim was to not only make women feel beautiful, composed and inspired, but give them a fragrance that combined this with a soft burst of freshness that mirrored that feeling of anticipation and excitement at the first light of day.”  Will Andrews, Fragrance Creation Team Procter & Gamble Prestige
 

 If your mom is a single-mom, like the majority of most moms nowadays, treat her to a signature Burke Williams Spa treatments: “Relax,” “Escape,” and “For Two” offers a unique combination of soothing services and enhancements for moms and daughters to indulge. 

The Mother’s Day packages feature Burke Williams newest pedicure, The Mother-Glows-Best Coconut Pedi. The service features a unique foot soak, Coconut Beach Shea Butter Scrub to exfoliate, Honey Heels Glaze and moisturizing Mango-Melon Shea Butter Front Porch Punch designed to leave the feet feeling softer than ever.

Moms will “Relax” with a Mother-Glows-Best Coconut Pedicure and choice of a 50-minute Burke Williams Massage or a 50-minute Spa Style Facial with peel starting at just $159 ($200 value or higher). “Escape” with a Mother-Glows-Best Coconut Pedicure, a 50-minute Burke Williams Massage and a 50-minute Spa Style Facial with peel, all starting at $259 ($330 value). 

Mothers and daughters can bond over a relaxing experience “For Two” and each enjoy a Mother-Glows-Best Coconut Pedicure with choice of a 50-minute Burke Williams Massage or a 50-minute Spa Style Facial with peel for just $319 ($400 value).

Guests must be 18 years of age to receive a massage or skin peel. Pedicure services are not available in the West Hollywood or Mission Viejo spas and will be substituted with a 25-minute Salt or Sugar Glo for the Mother’s Day packages. Package pricing can vary per spa location.

Mother’s Day packages are available April 15 through May 13.


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