By Laura Medina
Dior Gris Fragrance Launch Pop-Up on Melrose Ave. was one of the best-smelling pop-up exhibitions. Of course, it was pumping out the oakmoss, unisex fragrance.
Dior commissioned various artists to represent what Dior Gris means to them visually.
The big finale was a moving, interactive sculpture of rotating lighted c-stands in a circle.
Remember, all these chic exhibits and artworks are about Dior Gris Fragrance, a grey fragrance for anyone. The real treat was the central perfume library lounge where anyone can sniff and spritz all of Dior's perfumes and colognes and fragrances. The bigger treat was that you could buy a mid-size bottle of Dior Gris as a cool souvenir.
This exhibit pop-up was going on during the first weekend of Coachella. A chic retreat and treat for those who can't make it to Coachella.
Dior never fails.
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