Surf's Up, US Open of Surfing's Sponsor, Shiseido Gets Clean with It's Blue Project Beach Clean Up on the First Day of Tournament.

 By Laura Medina

Photographs by Jennifer Johnson

As one of US Open of Tournament's corporate sponsors catering to the surfing/beach lifestyle, Shiseido dive further into its commitment to the surfing/beach lifestyle by doing a celebrity-driven beach clean-up to save the environment.

This was Shiseido Blue Project’s second West Coast beach cleanup at the U.S Open for Surfing in Huntington Beach - joined by Sam Trammell, Janel Parrish, and Ashley Wahler alongside World Surf League PURE We Are One Ocean grantee WILDCOAST – an international team that conserves coastal and marine ecosystems and addresses climate change through natural solutions. The three ocean and beach advocates really got down and dirty explaining the need to care for ocean wildlife and beach preservation. 

Shiseido Blue Project has completed two beach conservation clean ups over two months, with the first commencing in Malibu, and now Huntington Beach, California in partnership with World Surf League PURE and WILDCOAST. Shiseido Blue Project is an initiative in collaboration with World Surf League, home of surfing and World Surf League PURE, World Surf League’s environmental initiative, committed to inspiring, educating and empower ocean protection. This global initiative launched in 2019 with a range of activities to protect the ocean, including cleaning up beaches, leading global conservation campaigns like We Are One Ocean, and promoting ocean-and sun-safe habits.

Whether you're cleaning up the beach or surfing or swimming or sailing, Shiseido always comes to the rescue, with their sunscreens.  These sun-burnt celebrities are happily relieved to be slathering on the Shiseido's portable solid stick sunscreens and the traditional sunscreen lotions for UV rays protection...

During the press conference, in between beach clean up, Sam Trammell talked about his latest projects, HBO Max's "Generation" and Netflix's "Reckoning" then "American Refugee" movie.

As an avid surfer who cannot help but watched the competing professional surfers compete in the tournament in a few feet of him cleaning up the beach, Sam said he'll be hitting the waves soon after, Shiseido sunscreen shielded.