Get "Cruella Coiffed" with Curl Care Collection from HASK! Capture Collection

 By Laura Medina

When Disney’s Cruella De Vil origin story CRUELLA opens Friday starring Emmas Stone and Thompson, we’re sure audiences will think, “How did they get everyone’s hair to look like that?!”

Here’s how: “The punk scene was big. Vivienne Westwood had opened her first store on The Kings Road and fashion was changing,” recalls BAFTA Award-winning Hollywood hairstylist and HASK fan Nadia Stacey. “I wanted Emma Stone’s character to be influenced by this scene—a kind of creative chaos in her look. I had to create over ten different styles for Emma alone and I needed to sometimes hint towards the shape or style of the original Cruella.”

Nadia Staceycredit Joshua Atkins

Stacey used Cruella's "Curl Care Collection"—among the full range of HASK products—to create a punk-inspired riff on Cruella De Vil’s iconic hairstyles for Emma Stone; her styles for Emma Thompson harken rather from the early 1960’s of Breakfast At Tiffany’s; all the way to the punk extras. Stacey and her team liberally applied HASK hair products and treatments to style and keep the cast’s own hair—and wigs—healthy whilst achieving over-the-top hair creations. “Each character needed a strong silhouette, something synonymous to them.”

The film is set in 1977 in London.  The Punk scene was big, Vivienne Westwood had opened her first store onThe Kings Road and fashion was changing.  I wanted Emma Stone’s character to be influenced by this scene. A kind ofcreative chaos in the look. I also had to create over 10 different styles alone for Emmaand I needed to sometimes hint towards the shape orstyle of the original Cruellabecause she has a lot of fans.

Each character needed a strong silhouette, something synonymous tothem. Emma Stone’s character ismore of a punk and influenced by that fashionwhereas the Baroness—EmmaThompson—has perfectedher look in the 1950s/60s,so it meant that we had a whole range of styles to draw from. Naomi Donne, a personal[makeup artist]to Emma Thompson created exactlywhat I wanted for the Baronessand developed all these different styles based around a theme. Lots of pulled back,not a hair in place, sculpted styles while Cruella has a wildness to her look. You have to think of the character, who would they reference for their look, who would inspire them?

It’s absolutely vital they like,and more importantly feel right,in your creations. It’s they that have to feel the character as a whole andbelieve in the look. Emma is fantastic to collaborate with, she has strong ideas but is equally very open to any of my ideas and willingto try so the madder the looks became,the more she was up for it. We had such creative free rein from our director Craig Gillespie too,so it meant I could really try and push the boundaries.

There are so many,and they are all so varied so it’s hard to choose a favorite. There is one which is based on 18thcentury Marie Antoinette style–that seems crazy for Cruella but that’s the kind of creative freeness I had. The black and white sides are styled up towards the classic shape but then it goes off to the side and the shape changes; everything I did,I wanted to put a twist on it. I do love the bob shape with the bangs too. That feels very punk to me.

:We have to prep the hair underneath with a product that will flatten and slick the hair down to make it as flat as possible,so I like to use conditioner or masks because I think the hair is benefitting all day under the wig.

All the wigs are real hair,so you have to treatthem as such. If I was putting in rollers or using irons or any styling implements,I would always use a heat protecting spray like theHASK Keratin Protein5 in 1 Leavein Spray.It helps protect and keeps the hair conditioned and smoothfor styling.

Depending on the style, some were heavily sprayed with hairspray to set them,but generally I like to keep the hairf ree to move, which I feel if you are trying to give the appearance of real hair. It’s important that it moves like real hair, it makes it more believable, so in that case I like a lightweight spray that will smooth out and control without being too heavy.

I think preparation before styling in key. It’s the maintenance of keeping hair in good condition before you even think about styling that will make it healthy and shiny so it’s all about the shampoos and conditioners and masks you use.

We didn’t dye anyone’s natural hair,but we dyed wigs and hair pieces and because the hair is so treated previously it can dry out very quickly exactly the same as over-processed hair. For me the life savers are the HASK hair oils because they are so absorbing so they don’t sit heavy in the hair. Also, the macadamia one smells incredible!

We had 3 black and white wigs for the whole shoot for Cruella and over ten different designs and because of the fast pace of the shootings chedule I had to style these three wigs over and over again,so they were in and out of rollers, hair pieces added to them, they really went through it! They are also a lot of stunts and action sequences so we needed products that would hold the styles. I also had nearly 100 different cast members with multiple looks so to look after Emma Stone full time and design all those looks was a challenge!

I like the Tea Tree Shampoo and Conditioner to take out any impurities but also keep the hair soft and conditioned but again weightless and not heavy with product. I also love theTeaTree 5 in 1 Spray to heat protect as the styling begins again.

There are so many to choose from and the film has so many iconicmoments,but Ithink nothing will beat seeing Emma as Cruella for the first time. All those weeks ofprep and seeing her in full hair and makeup was amazing.

If they are blessed with curly hair then the new Curlrange is fantastic, all the benefits ofHASK products specifically targeted for curls. They should add curl enhancing mousse to wet hair and dry with a diffuser to really encourage the curls. Tip your head upside down when drying to create lots of volume; when you tip you head back the hair will be wild,but that’swant Cruella would want! Then use HASK curl defining cream just to define and take away some of the frizz. Its humidity-proof formula will keep your curls looking lovely. If you have straight hair, I would use a thermal protection spray like Keratin protection 5 in 1 spray to protect before you use a curling tool, rollers or tongs. Create the curls and use the curl defining cream as above.

I love the HASK Coconut Masks and would give the wigs a treatment as much as possiblet o revive the hair and put back the condition lost in over styling. I also used this on Emma Stone underneath the wig to condition her hair during the day. The Rose Oil and Peach Colour rotect Shampoo andConditioners were great because the black and white hair needed to be really defined and strong,so I needed to punch the colour up. Also, the white side of the hair could start to look yellow with over-process and I felt that these shampoos really worked to protect that. All the 5 in 1 because it allowed me to maintain the frizz without adding heavy product all day to the styles. Sometimes our shoot days could be 12 hours long and too much product would ruin the style. These sprays (all of the5 in 1’s actually) are perfect for on set checks.

Keratin 5 in 1Sprayfor the heat protection because of all the styling. They are the best. The hair masks for protection of actors’ hair under wigs and for a once a week treat or to send t hem home with them. The nourishing Coconut ones are great. The RoseOil andPeach Colour Protect because the black and white hair IS Cruella!

As above, the masks. I love the mall,but I recommend the Argan Oil Masks a lot as they are so repairing over the weekend before a shoot.

All the above were used on Emma for all her different Cruella looks. She had so many different looks and processes that as ever my goal is to protecther hair and so have always used the HASK masks on her under wigs. The Tea Tree5 in 1 Spray is something I use on her a lot as it is so lightweight and free of all the nasties which is great when I need to spray products on her onset, so I feel confident that I’m spraying natural products around her.

We had to create lots of punk styles on the extras and supporting cast and that means lots of body in the hair ,so you need something to take out any grease or too much moisture to be able to create the styles.It was good to get some of the Charcoal Dry Shampooi n the root to rid all the excess oil and give a good base to start creating! That worked well too in some of the punkier styles for the Cruella wigs too.

The HASK products were used across the film. The crowd team where they had over 6,000 supporting actors had the products and were using them regularly. We also had to create sprayed red style forPaul Walter Hauser and use the Charcoal Dry Shampoo for texture. I liked to use the 5 in1 sprays for Kirby Howell Baptiste’s afro wig too.