By Laura Medina
To it's 30th anniversary this month, Murad –
founded by renowned dermatologist Dr. Howard Murad – will kick off
its innovative 30th Anniversary Wellness Vault pop-up experience, a first-of-its-kind experiential activation for a prestige skincare brand,
in LA this recent past weekend.
When dermatologist and pharmacist Dr. Howard Murad founded Murad Skincare 30 years ago, it was never just about products. CARE is at their core: SkinCARE. HealthCARE. SelfCARE.
It's the core of his 2015 book, battling the destructive effects and results of peer pressure, that Dr. Howard Murad re-termed, "Cultural Stress." Nobody is perfect. The peer pressure causes dehydration and hormonal imbalance that causes adult acne. It's much more fun and enjoyable eating and snacking your water.
As a treat, Murad Wellness Pop-Up Pod offers watermelon slices on a stick.
To get folks into a good vibe, "good viberations," the pod has a soundbath to re-tune your brain waves.
Knowing they're a skincare company, Murad's Wellness Pop-Up Pod has the company's staff giving consultations while debuting the newest and latest products...
Knowing that people live fast-paced lives in increasingly cramped spaces, Dr. Murad developed the multi-use Prebiotic 3-in-1 MultiMist, a spray-on refresher, pre-makeup primer, and makeup-setter.
A peptide-rich, hydrating mist that replenishes with prebiotics to balance skin’s microbiome for healthier-looking skin. This three-in-one formula features hydrating sugars to moisturize and refresh skin, while a yeast peptide helps lock in hydration. A multi-tasking biopolymer complex also primes and sets makeup.
Prebiotic Hydrating Sugars: Promote good bacteria; reinforce and help boost skin's natural hydration reserves for a smooth, healthy barrier.
Yeast Peptide: Helps lock in skin’s natural moisture levels to promote healthy, hydrated skin, which supports an ideal environment for a healthy microbiome.
Bipolymer Complex: Helps prime and set makeup, and ensure longer makeup wear.
A rich antiaging moisturizer featuring strong, broad-spectrum sun protection to inhibit premature aging and rebuild youthfulness.
Perfecting Day Cream is a rich, moisturizing, antiaging cream. It features 360° sun and antioxidant protection to shield skin from UV and free radical damage that can age skin. Essential fatty acids and lecithin deliver moisture and restore suppleness while pomegranate and grape seed extracts condition. Soy flour protects elasticity and softens the appearance of fine lines. Ideal for use as a step three moisturizer in any Murad regimen, this must-have day cream is formulated to protect and restore skin’s youthful beauty as part of Dr. Murad’s Inclusive Health® System of care.
Included in the traveling pop-up pod, are samples of the new classics...
Travel-sized/samples of...
Science-based cosmetics and skincare are the most functional for the most practical person. Murad was one of the clear sunscreen, with skincare benefits, pioneers.
A three-in-one invisible primer with advanced skin benefits that primes, protects, and perfects the skin.
Skincare meets makeup in this colorless primer with a velvety-smooth finish that flatters any skin tone. It won't clog pores and helps makeup go on faster, look smoother, and last longer. Soft-Focus Complex reduces the appearance of pores, fine lines, and uneven texture as it primes for up to 12 hours of flawless makeup wear. A skin-perfecting blend of peony flower and black currant extracts helps even skin tone. It contains SPF that shields against UVA/UVB damage without streaks or a white cast. This product works to minimize pores, fill in fine lines, and keep skin matte without looking flat.
Looking for a comforting moisturizer that isn't a greasy, pore-clogger?
Leave it up to Dr. Murad, he developed a water gel that deeply moisturizes and softens, thanks to his principle of hydration and water, Nutrient-Charged Water Gel, https://www.sephora.com/product/nutrient-charged-water-gel-P427638?icid2=products%20grid:p427638
A lightweight, oil-free gel moisturizer with cumulative hydration-release technology that locks moisture to skin and increases retention for up to five days.
This moisturizer features a unique blend of five minerals, five vitamins, and five peptides that helps strengthen the skin’s barrier in as little as 30 minutes to prevent water loss while plumping and smoothing skin. Vitamins alleviate dryness, provide anti-wrinkle benefits, and soothe as essential minerals support healthy-looking skin tone and texture. Five potent peptides help visibly restore damaged skin.
This product features limited-edition Hydration packaging to celebrate Murad’s 30-year anniversary as the skincare hydration experts.
Just a dime-sized amount of Nutrient-Charged Water Gel provides enough hydration for wearing alone, or underneath your SPF and makeup. It is cruelty-free, and formulated without gluten and animal-derived ingredients.
There are many factors that contribute to a damaged skin barrier, including emotional stress, fatigue, dehydration, pollution, and over-exfoliation. When the barrier is damaged, skin experiences redness, dryness, and tightness. However, when the barrier is healthy, skin appears even-toned, clear, smooth, and balanced.
Just a dime-sized amount of Nutrient-Charged Water Gel provides enough hydration for wearing alone, or underneath your SPF and makeup. It is cruelty-free, and formulated without gluten and animal-derived ingredients.
There are many factors that contribute to a damaged skin barrier, including emotional stress, fatigue, dehydration, pollution, and over-exfoliation. When the barrier is damaged, skin experiences redness, dryness, and tightness. However, when the barrier is healthy, skin appears even-toned, clear, smooth, and balanced.
"‘Eat your water’ is a phrase I have been using for many years. Staying sufficiently hydrated isn’t just about drinking eight glasses of water a day. When we eat more water-rich foods, we absorb water more slowly because it is trapped in the nutritional structure of these foods. Slow absorption means that water in food stays in our bodies longer to optimize hydration. The same rule applies to skin. Applying nutrient-rich ingredients will strengthen the skin barrier and help our skin trap and hold onto more water, longer. That’s how the formula for Nutrient-Charged Water Gel was born."—Howard Murad, M.D., FAAD
If you're a parched desert-dweller yearning for that Southern/Caribbean humidity for all-natural moisturization, don't fret. You'll get the soft humidity in a Murad jar and/or bottle.
Nutrient-Charged Water Gel works hand-in-hand with Murad's newest cult hit, Revitalixir™ Recovery Serum, https://www.sephora.com/product/revitalixir-tm-recovery-serum-P434550?icid2=products%20grid:p434550
An "one & done" face and eye space-saving serum that addresses stress-induced aging and instantly revives for a quick pick-me-up. It's face serum that's also a eye serum to tackle crow's feet and bags underneath the eyes.
This sphere-infused serum for the face and eyes smooths stress lines, reduces under-eye puffiness and dark circles, and renews vibrancy immediately and over time. A skin-relaxing blend of neuropeptide, paracress, and cannabis helps smooth while boosting softness and moisture. Niacinamide refines texture, wild indigo visibly reduces under-eye dark circles, and caffeine re-invigorates tone while minimizing under-eye puffiness.
If you're extra-dry in Las Vegas and Phoenix or Dallas, you can smear Nutrient-Charged Water Gel all over your face then pat Revitalixir™ Recovery Serum over your weary peepers as an eye serum.
Or if the stress is causing you to wring and rub your eyes into wrinkles...tsk, tsk, bad habit,...you can switch it up. Smear Revitalixir™ Recovery Serum all over your face then smear Nutrient-Charged Water Gel over your wrinkly crow's feet to rehydrate your weary eyes.
In fact, the Nutrient-Charged Water Gel & Smear Revitalixir™ Recovery Serum duo is part of Elaine Welteroth's trio, including Essential-C Toner, https://www.sephora.com/product/essential-c-toner-P9939?icid2=products%20grid:p9939
Come visit Murad's Wellness Pop-Up Pod to get a first-hand touch and felt with Murad's newest and latest and score some sample goodies...
The tour launched this past weekend in Los Angeles, but will move onto:
Westfield San Francisco Centre Mall on June 29th and finally to Westfield
UTC San Diego on July 13th. Each location will be supported by in-store events with retailer partner, Sephora, where shoppers will be treated to product giveaways, one-on-one consultations with Dr. Murad, mini facials, a D.J. and more.
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