Wednesday, November 7, 2018

Elaine Welteroth Hates Trends, But She is a Movement & an True Influencer, Making Her a Game Changer. Real Chutzpah.

By Laura Medina
Elaine with Nicole Richie at Beauty Center's Reopening by Create & Cultivate.

The secret and how Elaine Welteroth, the youngest and first and former Editor in Chief of Teen Vogue.  The woman who decided to switch Teen Vogue from a mini print fashion and makeup magazine to a Millennial/Gen-Z digital, socially/stylish/wellness magazine for upcoming women making a difference is...

"I'm a magazine junkie," Elaine.

As a Central Coast Californian, she smart thing, majoring in journalism.

Chutzpah must be her middle name.

She uses chutzpah to get her first easy A+ in journalism class, when she pitched her idea for fashionable shoes for plus-sized women in a plus-sized magazine.  Easy A.

She got her internship and first job, using the same chutzpah by tracking down Ebony's editor at top secret Southern California shoot, shooting Serena Williams as the cover shoot.

Elaine uses the same chutzpah to gain backstage coverage during New York Fashion Week,  a first for her first magazine, Ebony.

She may be half-white (her dad) and half-black (her mom) but that combination makes her relatable and down-to-earth yet knowledgeable as her Millennial co-horts and her aspiring Gen-Z fans.

Her relatability and chutzpah made her the first person of African-American descent to be Glamour's Beauty and Style Editor, giving her a smorgasbord of beauty products and clothes.  Not just expensive haute couture and high-end beauty products but also affordable beauty items and mass-market, fast-fashion.  This was her fashion school.

Elaine built upon that job up to Teen Vogue's Beauty & Health Director where she started making her first impact, putting an article for other girls of African-descent to embrace their extremely curly hair.

At age 29, Welteroth was named the youngest Editor in Chief, as the editor of Teen Vogue in May 2016.

This is where she made the biggest chutzpah changes to transform the magazine industry.  Other than endorsing multi-culture and multi-ethnic beauty articles.  She endorse social and political and "sex as wellness" articles that challenges and provokes yet adequately satisfies Gen-Z teens and very much lifestyle-aware Millennials, as Elaine herself, who are taking "Sex and the City" ethos to the next level that were amplified in yesterday's midterm elections.

Elaine is a true trend forecaster.  She knows Gen-Z read on their tablets and phones, not old fashion paper print.  With her finger on the pulse, Elaine used chutzpah again, to boldly switch Teen Vogue away from print to digital.

She also sees the employee changes at Conde Nast, on the horizon.  Soon after, she bravely resigned from an assumed cushy editorial job to the risker but greater world as a personality celebrity and influencer, something that Gen-Z and Millennial hold as more authority than traditional editor. 

The calculated risky jump won.  She moved back to California, signed with CAA, and now one of the newest judges on the revamped "Project Runway" returning to Bravo.  Lucky, she's reinforcing her fan base.


When all these career leaps and changes as catalyst and innovator and charger, these call all lead to stress.

Elaine knows that shows up in your complexion and skin.

After testing and reviewing all skincare in the universe, once her media career settle down, so did her skincare routine and skincare brand.

The negative side-effects of being a cultural innovator is cultural stress, something that Dr. Howard Murad is discussing and wrote a book about, Conquering Cultural Stress: The Ultimate Guide to Anti-Aging and Happiness, https://www.amazon.com/Conquering-Cultural-Stress-Anti-Aging-Happiness/dp/1939642051

Like Elaine, he used his chemical knowledge and social observations from patients and customers to concoct his latest skincare line, Age Reform Line https://www.murad.com/all-murad-products/all-skin-care-products/?XID=SEM_BNG_MU_MURA&medium=cpc&source=bing&msclkid=3242cd433b511f65932a96a06a3d8a48&gclid=CPHd1MmVw94CFROCxQIdplIHwg&gclsrc=ds&filter_brands=43 to combat cultural and environmental stress popping up in people's pores and adult acne and flare-ups.


In Style Haul's Lounge at Sephoria, Elaine talked about her cultural stress and her Murad skincare routine with Dr. Howard Murad...


In this video, Elaine interviews Dr. Murad then she shows her daily morning routine...

After washing, she spritz on 




Essential-C™ Toner 's Bitter Orange Flower and Coneflower Extract strengthen skin's natural defense system while natural moisture factors gently condition and hydrate skin. Essential-C Toner re-establishes normal pH level so skin is receptive to treatment and gives environmentally stressed skin a refreshing, hydrating lift any time of day. 

This patented formula restores balance and rejuvenates environmentally stressed skin. Coneflower and Licorice Root Extracts tone and brighten skin for a healthy radiance, while natural moisture factors condition and help skin retain healthy hydration levels.


Then, Elaine advised that all women, all men, and all kids, should have a holy grail of a skincare item.


Elaine simply stated it has cannabis sativa seed oil, caffeine, Niacinamide, neuropeptide, wild indigo, and paracress to tackle environmental and cultural stress and resulting dark circles under the eyes.

This is her holy grail because it's for both all over the face and the eyes, bim, bam, and boom for the busy Millennial.
Nutrient-Charged Water Gel
Then, finally but before makeup, Elaine finalizing by moisturizing her skin with Nutrient-Charged Water Gel.

Oil-free gel cream instantly hydrates & plumps, intensely hydrating oil-free water gel contains revolutionary Cumulative Hydration-Release Technology that instantly locks moisture to skin and increases retention for up to 5 days*. A nutrient-charged blend of peptides, vitamins and minerals strengthens the skin’s barrier for plump, smooth skin. 

We all can't be on Elaine Welteroth's career track and life but we all can have skincare like her.



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