By Laura Medina
Amid mist the last-minute needs and product placement wants at gifting suites and beauty lounges the day before the Golden Globes, kicking off Awards Season, BeautyCon LA dives deep beyond the gloss, with newly empowered and revamped InStyle Magazine and Tracee Ellis Ross, Diana Ross' daughter, former stylists, and ABC's "Blackish" star.
Addressing her fans...and agism, Tracee Ellis Ross mentioned it wasn't all easy being Diana Ross' daughter.
She worked as a stylist, no different from stylist and fellow panel speaker, Karla Welch. Being a stylist and a celebrity's daughter doesn't mean riches. While stomping as a stylist, Tracee had to make do with vintage and thrift finds, not the fresh haute couture and contemporary hotties, she receives now as a television actress and celebrity.
By the way, Tracee isn't afraid to say she has to be in her forties, to be ready to be a television actress and a celebrity in her own right. Nothing is instant.
The whole panel of : Moj Mahdara (BeautyCon's founder), Laura Brown (InStyle's Editor in Chief), Karla Welch (foodie turned stylist), and obviously, Tracee Ellis Ross, progressed into again, agism, and sexism, and 2019's idea of feminism.
Laura Brown, as InStyle's Editor in Chief, said it's ok to show vulnerability but don't be a jerk attacking to prove strength or masculinity. The vulnerability coming from the pressures and the stress of releasing a monthly print magazine comes with the territory.
Then, the whole panel chime in, saying it's ok to be feminine while having fun with being a girl and you can still be a feminist. You don't need to mimic men or be extremely masculine to be tough and strong. You can still be a girl and be tough, efficient, and strong.
Since it's the day before the Golden Globes, Karla Welch had to jump up, right in the middle of the discussion, to starting organizing and styling red carpet celebrities. To the outside, rude but to industry professionals, the show is going on and a professional must address it to dress them.
As a part of the media lounge decoration, is a sneak peek of next month's InStyle Badass Women Issue, with Melissa McCarty on the cover, celebrating all sorts of bold women breaking the mold.
Elegantly, BeautyCon LA and InStyle Magazine graciously provided a healthy buffet of gourmet snacks of heirloom carrots and cheese and fruit crackers. This is taking over where Vanity Magazine's Vanity Oscar Club left-off.
Yes, it took awhile for the guest lecture to get ready.
In the meanwhile, guests walked thru BeautyCon LA's pop-up rooms, sponsored by the beauty brands that BeautyCon curated.
After walking thru the rooms, guests ended at the hair and makeup salon and the shop and the media lounge.
The great thing about going to a makeup convention or a makeup festival pop-up, they pick the freshest and the best among emerging beauty brands.
If you're as busy as this glam-slammed rovering reporter and you don't have room or time to apply makeup with brushes. Finger tips will do with the easy color-impact in a powder sugar texture of Eddie Funkhouser's eyeshadow palette.
The most important discover was Beauty Bakerie, an essential continuation of healthy and safe makeup that's safe. As in, safe enough for cancer victims, it's safe enough for the general population.
Again, a need or a gap is a mother of invention, an African-American nurse who's surviving cancer and needed a beauty boost, recognized that safe makeup for women of color is down-right lacking. Using her education and experience as a nurse, she expanded the color range with safe, healthy makeup. Not just earthy "granola" makeup, Beauty Bakerie proved that safe, healthy makeup can be glamourous to give you a "beauty boost."
Support the healthy glam.
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