By Laura Medina
South By Southwest got us thinking the outdoor music festival season, or at least, has us dreaming about it for sunnier, warmer Spring days ahead.
We're yearning not just cut-offs denim shorts and simple, skimpy tank tops.
No, we're clamouring for breathable camisoles...and shorts in silk, adored in beads, pearls, and/or sequin, like the ones displayed at Boohoo.com's debut Open House.
Imaging how a real Boohoo.com female customer would live, they take over a humble but cute abode off Melrose Avenue, just above Hancock Park, in Hollywood then turned it into a living closet, kitted out with racks of Boohoo.com's various lines and collections for all sorts of occasions and events. She even has a guy friend because there's a rack dedicated to Boohoo.com Men.
Boohoo.com is a lifestyle brand with it's own channel and magazine, with Ashley Tisdale on the cover.
The lucky fashion writers got to touch, feel, wear, and style outfits from all over the racks.
The racks are organized by collections: StyleFix, Boohoo Boutique, TV Advert, Spring Preview, Editors Picks, Jersey Basics, Tartan, and Peplum; Trends: Metallics, Hyper Florals, Head to Tone, and Art Noise; and Occasions: Spring Break, Vacation Shop, Festival Shop, Prom Shop, Going Out Shop, and Work Wear.
After manufacturing and supplying to the likes of Asos and TopShop, Boohoo.com is just as fashion-forward fast but cheaper than them.
Now, you can get a complete festival season wardrobe to, not only from day to night, but also mix it up and have fun.
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