Friday, May 31, 2013

Catherine Malandrino Rebounds with Kohl's in the Fall

By Laura Medina


Catherine Malandrino is going to rise out of the ashes after closing shop nearly two years ago.


She is following in the footsteps of Narcisco Rodriguez's Istanbul Collection and Derek Lam's Rio de Janeiro Collection...Catherine is doing a limited edition collaboration for Kohl's which is emulatiing Target's winning game plan in working with fashion's hottest designers to reach the masses.


Her Kohl's collaboration was influenced by her trip home in Paris.  Recharged, she used the iconic Effiel Tower as a motif through-out her Kohl's collection.  Karl Lagerfeld, who did the same thing with H&M, told her there's nothing wrong with doing an one-off collection for a mass retailer.  This gave her the spark she needed.

"Every women in America has a French dream in her head, especially a Parisian one," she told WWD in an interview.

The 80-piece line, ranging from $36-$130, will be in Kohl stores and Kohls.com in late September or early October. 

Wait and behold!

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