By Laura Medina
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6PMff8-TN6Ulp9_cPzX5sVh4YLmTZsUN-duHc6daaB0y4_zwGU6dvGZbkJ0sD2C8iOAkR6F8OGRN79FoVgT820IE_6SVvmv50bSP_kcsYbzX8fauzwOUwtUbhht_Fgb7zCwRwV7zmcpwX/s400/iO+Beauty+Moisture+Concentrate+Jar.jpg)
Sue Devitt's new skincare line, iO Beauty Moisture Concentrate.
This scribe has spent the entire Awards Season test-driving the most exotic and expensive facial creams, serums, and lotions.
Surging directly into Los Angeles Fashion Week, her skin is a wreck and needs constant and efficient but affordable pampering.
For years, she has to rely on this high-tech, organic face gel from Switzerland that is only available in one-off, upscale Beverly Hills boutiques to keep her skin soft and moist and oil-free...but it was a pain on the wallet. Ouch!
Then, something more available and comparable came along, Sue Devitt's iO Beauty Moisture Concentrate to protect and nourish.
The same light fruity texture and fragrance. It imparts the same moisturizing but grease-free luminous glow derived from wild Australian blackberry, goji berry, mangosteen, and açai.
No wonder it radiates a healthy glow...at a more reasonable price of $32 on http://www.shopiobeauty.com/
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkEBAPKJvpt2GfrUSFgvy3wywfO2IEWHaG6bW8r1Wkz9T5_rEkmTrtYwW578CU-lEv61DYHYmnH4pRGxFtWn28W2yvAkGsFIm87Za5NuGndrQ0eS3ZN7YuPqkc_F0s3sXtaolx2yfnncvG/s400/Eye+Intensifer+Eye+Liners.jpg)
You can get a lot of mileage from these nubby and chubby eye pencils moonlighting as eyeshadow, in rich shades with a glint of sparkle, striking as an intense eyeliner or smudged as velvety eyeshadows, with the precise sponge applicator at the other end.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSUaLLXpqHxNW17rrJHadEdR0xCT4u_4fzbZJFGiNJeLsfU4LMsYSnRfilkdDX80cQHQjw1UdPheVdrF9BGec8OIr0t8L1E59ylqlEGV5xAuRI7hvEwMY2kIKq-Lhdzw6qOsBvXgk4pY6f/s400/Emma+Stone+in+Silver+%2526+Black+eyemakeup.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgb6fT6yD2HsQ04yDS-daK0KRojJcdv7wFzxmyNmUVOoEN6xOXKwxJMVM4c2WlClF1f89C1pywV96xnoqrQk4tCTDqX0euBAUiI8WF6SoL51F5NzTNaHuTdB-7wmemR94KH6Dqi5g_rvk1H/s400/Frieda+Pinto.jpg)
Instead of a sudden swoop, soften the liner by holding a flat eyeshadow brush then feathering the liner upwards. Using the same brush in gentle, little strokes, feather the liner on the lower eyelids outward towards the temple.
Just two products from Sue Devitt, smearing iO Beauty Moisture Concentrate all over her face then either swooping Cat Eyes on the upper lid or rimming the entire eyes then feathering it for a softer look, with just the black Pointe Noire Eye Intensifier Pencil, The Arriviste is ready for Los Angeles Fashion Week's party circuit...and still have enough dough for gas and valet parking.
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