Wednesday, September 15, 2010

Super Charged Inside the Tents, New York Fashion Week at Lincoln Center

By Laura Medina. Photos by Michelle Zimmerman.



The Maybelline Lounge.
One knows it is Fall when you can sense that charge in the air, snapping you out of that Summer Slumber.
New Yorkers when very well where that static electricity is emitting from...the tents of Mercedes-Benz New York Fashion Week.


Another charges also came from the new computerized system that people were anxious about at first then quited relieved when tried.

The traffic jam of waiting in line at Bryant Park, of yore, has been put to rest.

One all has to do is this...print your barcode confirmation, show it or them to the security guards, waltz up to the kioski terminals or the information desk. Like checking in at the airport, scan the barcode then it will spit out the seating assignment (lucky you) or standing (be grateful, you got in) ticket.

If you received a beautiful, old-fashion invitation card. No need to panic. The designer computer terminal will have you in the database. Either option, you still can't jump the line but the lines are leaner and neater.

The envelope robe and the bubble wrap dress at DHL booth.

New York Fashion Week would not have existed if it were not for the sponsors...and we press people are grateful for that.

After years of fighting for a spot to publish the latest and freshest in fashion, the kind folks behind Mercedes-Benz New York Fashion Week has been listening and hooked up with AOL to give us the posh Media Lounge outfitted with a central terminal, a fresh supply of AOL notepads and pens (we fashion technoistas love our office supplies), couches and coffee tables to be civilized and socialize where we can sit and refuel on Starbuck Frappuccinos.

The little things do count. We press/media people love that AOL outlined the lounge with chargers for our Blackberries and IPhones since we were literally working on overdrive.



Mercedes-Benz E550 Cabriolet Edition in Mauritius Blue.

Other sponsors made the attendees' lives easier under the tents.

In between the shows, TRESemme Hair Loft primped while Essie Manicure Booth polished as the Maybelline Lounge dole out one cosmetic per a person per a day, can't be too greedy. All this grooming makes us refreshed and ready to tackle another show or the suprise photo op.

The electricity charged by the crowd is palatable.




Kim Kardashian coming to the Jill Stuart.
Celebutantes, modern-day socialites with a reality show edge and mostly from the greater Los Angeles area, arrived to show support for their favorite designers.
Remember, fashion week showcases the designer and the clothes as the stars. This is where the celebrities turn into fawning fans, sprinkling glamour dust on the occasion.
Tim Gunn hugging "The Arriviste" Michelle Zimmerman.

If folks flock to Hollywood to fawn over their favority movie and television stars, then fashionistas race to Mercedes-Benz New York Fashion Week to meet their designers and fashion experts, such as "The Arriviste" New York correspondent, Michelle Zimmerman getting a warm welcome from "Project Runway" host, Tim Gunn.

Wonderful things do happen at Mercedes-Benz Fashion Week.








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