Tuesday, September 14, 2010

New York's & Los Angeles' Fashion's Night Out when the public can party like a fashionista.

By Laura Medina


Folks getting down at Juicy Couture's Madison Avenue Boutique

Over heard on the streets, "All these people dressing up. All these people walking around. All these people dressing up fashionably. Paparazzi running all over the place. What is this?," spoken by an average Manhattanite.

It's Fashion's Night Out!

Baby all glammed up at Juicy Couture's Madison Avenue shop.

It's not just a "New York" thing but a global fashion festival conceived by American Vogue's Editor In Chief, Anna Wintour.

It is her duty to make fashion less elitist, more democratic, obviously to make it more commercial and accessible to the point the general public feel comfortable in purchasing high quality products. The underlying goal is to make average Jane and Joe feel included in the fashion world. Maybe, the next generation of Vogue readers will be generated on this night.


Bergdorf Goodman gone Broadway.


Ms. Wintour must had tore a page from "The King of Fashion-Meets-Entertainment," aka Christian Audigier's recipe book of cooking up fashion into a party bash.

Each major department store, from Barney's to Bloomingdale's to Bergdorf Goodman to Saks Fifth Avenue, metamorphosize into carnivals. Their display windows turned into impromptu Las Vegas shows and stages that have the normally-assumed, jaded New Yorkers into jaw-dropping gawkers lining up for miles, snaking around the corners three-times over, just begging to get in and partying with their favorite celebrities of stage, film, and television.

Bergdorf Goodman had painters do performance art happenings. Broadway singers belting out disco tunes in the windows. Food carts feed the hungry crowd. Crowds so massive that the security guards formed a human link to keep the folks in control to not rush the windows and doors.

The trend of food trucks transforming into boutique trucks were out in force, feeding the fashion frenzy.

The Tous Truck parked right in front of CBS Networks, the Tiffany Network, in the middle of the Upper East and West Side.

Instead of pulling up a porch, they pulled up a lounge where revelers can sit back in the couches and walk inside the jewelry gallery-slash-truck.

A passerby quiped it's like New Year's Eve at the beginning of Autumn. If Fashion Week and a new wardrobe are the traditional starts to Fall then this is certainly the way to kick it off.

Open Bar at Barney's with all you can eat snacks and free souvenir water.

To add onto the old adage of "party like a rock star," Ms. Wintour's Fashion's Night Out was this one window in time where the everyday person can party like a fashion insider.

Big department stores and small boutiques alike, offered free drinks, free snacks, and free chocolates to go along with the free entertainment and games.

For the fashion professional who was invited to five to ten different parties in the span of four hours, the best way to manage is to treat each and every event as a stylish pub crawl. This being Manhattan, one never worries about a DUI.

Among the twinkle of boutiques shining soirees, the beacon of fashion were the major department stores.

Each and every floor had a happening. Games abound.

New York being New York, the fashionistas were the main attraction at Barney's.

Tavi, the adolescent fashion journalist/commentor/blogger, held court as adult fans paid homage while Ms. Anna Wintour, herself, graced the ground floor by breezing through with a camera crew as she moved onto Saks Fifth Avenue.

Among the throes of folks getting a peep at Tavi and Anna, was the actor and star of FX's "Sons of Anarchy," Ron Perlman. He, too, was in awe at the carnival atmosphere.

Now, onward Saks. Saks Fifth Avenue was a hot bed of activity.

People played pictionary with Ed Westwick's "Gossip Girl"costar and girlfriend, Jessica Szohr aka "Vanessa Abhrams. Folks got in bed and had their photographs taken with the funny and quirky Viktor and Rolf.

Claire Danes hosted along side Donna Karan.

The molten core of this hot bed was the contemporary menswear floor where tweens, teens, and adult "Gossip Girl" fans mobbed Ed Westwick (Mr. Chuck Bass to you CW novices) playing darts with the lucky few. It got so close that security had to cut off additional visitors.


Rain Phoenix performing at Juicy Couture's Rodeo Drive Boutique.

While Mr. Westwick nearly incite a riot of rabid fans, across country, the City of Angels try to out do the love by making the Beverly Center Mall as the West Coast's hub of fun, fashion, and frivolity, giving away free parking, free bus rides to and from, and free tee-shirts.
If Ms. Wintour graced Manhattan with her presence, Mayor Villaraigosa was the ringmaster who ignited the celebrations with the Black Eye Peas' Will. I. Am. and Vogue's West Coast Editor, Lisa Love.
All three floors of the Beverly Center became major runways.
This wasn't just a West Hollywood thing. All of the city's major neighborhoods threw bashes to celebrate their homegrown fashion talent that makes splashes in the world's global style.
The bohemian chic Abbot Kinney of Venice had Angelica Huston pouring margaritas.
G-Raw Star on Melrose Avenue held a world class chess championship with Liv Tyler.
"That '70's Show" Danny Masterson threw open his store, Confederacy to the public.
Beverly Hills transformed the rarified Rodeo Drive into a block party carnival with a huge ferris wheel parked right onto the famous street. America Idol's Katherine McPhee belted out tunes in Kevan Hall's Cloud Dress on Luxe Hotel's rooftop to the hordes below.
Anyone who spent $25, an equivalent of one day's worth of groceries, and kept the receipt, got into Hollywood's hottest nightclubs, Industry and XIV and partied like a fashionista.
In fact, Fashion's Night Out was when Anna Wintour took the humble art walk and neighborhood block party then elevated them into a glam slam where the average folks can party like a fashionista for this one night only. Sort like a New Year's Eve redo styled by Vogue Magazine.
This is the best night to enjoy both New York and Los Angeles where both cities showed the love to normal folks then shower them with swank parties and happenings usually kept for entertainment/fashion industry people.
Mark your calendar for the next Fashion's Night Out and never be nor feel left out.
If you really piqued about the making of Fashion's Night Out and Vogue's biggest ever fashion show at Lincoln Center, do yourself a favor and watch tonight's CBS special of Vogue's Fashion Show and the Behind-the-Scenes of Fashion's Night Out Special at 10pm.
You will learn to appreciate all the hard work that goes into mega-wattage event planning.
This isn't no beer keg party.























































































1 comment:

Eye said...

Too superb and good fashion night, really lol...
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