By Laura Medina
Wednesday, May 11, 2022
A Raw, Real Take on Contemporary Porn Biz in "Pleasure."
Wednesday, May 4, 2022
Just Better Denim, Daisy Dukes, and Halters with Boots, During Stagecoach.
By Laura Medina
Wednesday, April 27, 2022
ACE Palm Springs' Desert Gold Weekend 2
By Laura Medina
All-vinyl, all-women DJ collective Chulita Vinyl Club hit the decks on Friday, Saturday and Sunday poolside.
Hip Hop Artist/Rapper, Chief Keef Collaborates a True Religion Collection for True Religion's 20th Anniversary.
By Laura Medina
Chief Keef, one of hip hop’s most influential artists, has designed an exclusive collection in collaboration with True Religion as part of the brand’s year-long 20 th anniversary celebration. This partnership comes at the height of Chief Keef’s decade-long influence in the music industry and ten years following the release of the 2012 song, “True Religion Fein”. True Religion and Chief Keef have been synonymous since the release with the artist vocalizing his adoration for the aspirational brand, making this collaboration a must for the fans who support both the artist and the True Religion brand.
Keith Farrelle Cozart, better known as his stage name, Chief Keef, is an American rap artist, songwriter, and producer who began his career as a teenager in Chicago. Today, he is credited with popularizing drill music and is considered one of today’s most influential musicians. He records and produces music for his own label, Glo Gang.
Chief Keef brings “True Religion Fein” to life through bold graphic hearts and skull and bones imagery, across a collection that features a t-shirt, hoodies, joggers, denim jeans and jackets, and beanies. As part of the launch, True Religion and Chief Keef will host a VIP event in Los Angeles. The collection will launch on Truereligion.com on May 5, as well as at select UK retailers, including Brown’s, Farfetch, and Brother 2 Brother.
“Our collaborations are a result of authentic partnerships. And when you think of True Religion you think of Chief Keef, because the brand and the artist have become synonymous,” said Zihaad Wells, SVP, Creative Director for True Religion. “Chief Keef is such an icon and has been one of the biggest supporters of the brand for the last decade. The idea that he would design a collection for us following the 10 year anniversary of ‘True Religion Fein’, and to have it coincide with our 20 th anniversary, was just too perfect an opportunity to pass up.”
True Religion, an iconic premium streetwear apparel brand founded in 2002, became famous for its signature stitch and a combination of design techniques that dramatically changed the silhouette of the typical 5-pocket jean, making the brand particularly recognizable in the early aughts. Today, True Religion continues to inspire newness with bold embellishments, innovative designs, and creative partnerships like theirs with Chief Keef. The brand has fully positioned itself in the streetwear community by partnering with brands like Supreme, but it’s the collaborations with emerging designers and artists such as Madeline Kraemer, Elijah Popo, and Bluboy that allows the brand to flex its diversity in creative processes such as upcycling and repurposing. Additionally, True Religion has begun to partner with aspiring creatives to produce and direct shoots—granting opportunities to rising talent all over the world.
Tuesday, April 19, 2022
"The Gracias" Creator, Jeff Valdez Threw an Open House at His House, Celebrating It Being on HBO Max, Like Family.
By Laura Medina
There isn't anything like knowing you made it when you managed to have HBO Max throw you a premiere party at your own house in Beverly Hills 90210.Monday, April 18, 2022
Accompanying Coachella side concerts, Rolling Stone Live presented by Meta's Poolside Concert & Desert Gold Concert Festival at Ace Hotel & Swim Club, Palm Springs, Bring Back Music Festival Season.
By Laura Medina
Real Spring has sprung back!Rolling Stone, who has been the leading voice of music and popular culture for over 50 years, returns to ARRIVE Palm Springs for its third annual weekend-long festival experience headlined by its pool party concert featuring live performances by Grace McKagan, BLXST and Carwash, DJ performances by James Hype and perennial festival headliner Gryffin.
Rolling Stone will once again partner with Meta to bring its successful Creator House platform to the desert valley. The brands will develop unique and engaging experiences for attendees to explore the products and tools that support creators' storytelling ambitions - including Reels, Meta Quest 2 VR headsets and Ray-Ban Stories smart glasses.
Chilling poolside is a great way to discover acts and talents so fresh, they have yet to hit Coachella.
Guns n' Roses' Duff McKagan's daughter rose up then rocked the poolside stage.
Pangea Sound is an authentic, highly-acclaimed collective and experiential event series founded on the passion to bring music cultures together. Fusing fresh sounds from the Caribbean, Africa, Latin America, USA and everywhere in between, Pangea Sound is bridging the gap and creating an all-inclusive environment — this is The Global Sound.
Sunday sees The Do-Over return their legendary party to the Commune, bringing a roster of always-incredible talent and surprise guests from around the world. Past years have included the likes of Virgil Abloh, Kaytranada, Questlove, A-Trak (Duck Sauce), Ape Drums (Major Lazer), Busy P, Benji B & more.
The second weekend of programming kicks off Thursday night, April 21 with record label Future Classic throwing a party in the Amigo Room. All-vinyl, all-genre, all-women DJ collective Chulita Vinyl Club will hit the decks on Friday, Saturday and Sunday poolside. Saturday’s headlining performance comes from Los Angeles-based Esty, whose Estyland EP came out in February 2022. The Do-Over will rejoin to close out the proceedings on Sunday.
From Friday through Sunday across both weekends, the hotel is pleased to welcome In Sheep’s Clothing to The Amigo Room. The ISC crew will take over the space, programming a rotating roster of DJs and contributing a drinks menu featuring cocktails from their beloved hi-fi bar in Los Angeles.
Levi’s® and Tequila Don Julio Present Neon Carnival with Hydration by Liquid I.V.
By Laura Medina
Neon Carnival made its triumphant return and descended upon the desert night sky to illuminate once again on Saturday, April 16. The coveted after-party celebrated its 11-year anniversary exclusively on weekend one of the highly-anticipated desert festival. With continued involvement from the biggest names in entertainment and consumer lifestyle, including the return of iconic denim brand Levi's®, back to headline the event alongside Mexico’s original luxury tequila, Tequila Don Julio. This year’s exclusive invite-only fête welcomed new brand additions, including Liquid I.V., DIRECTV, Monster Energy, new Smirnoff Neon Lemonades and PathWater to the festivities.
- Leonardo DiCaprio hasn’t missed The Levi’s® and Tequila Don Julio Present Neon Carnival with hydration by Liquid I.V since the party’s “inception.” He arrived rocking a Kansas City Chiefs hat and hung out with friends who all enjoyed Tequila Don Julio 1942.
- Megan Thee Stallion caught everyone’s attention when she arrived in a full pink outfit and made her way to her VIP table at The Levi’s® and Tequila Don Julio Present Neon Carnival with hydration by Liquid I.V. where she celebrated her first Coachella performance earlier in the night.
- Lili Reinhart, Vanessa Morgan, and Camila Mendes settled into their VIP table near the famous Ferris Wheel at The Levi’s® and Tequila Don Julio Present Neon Carnival with hydration by Liquid I.V., where they sipped on Tequila Don Julio 1942 and danced around the risers with their entourage including Zoey Deutch.
And for the first time this year, Neon Carnival went digital with two exciting opportunities. Levi’s® and Neon Carnival regular, Paris Hilton, hosted the Neon Carnival experience in the metaverse in “Paris World” on Roblox. To celebrate the much-anticipated return of Neon Carnival as well as Tequila Don Julio’s sixth consecutive year as a sponsor of the most coveted after-party, artist and photographer Jose Silva, who has been capturing all the action over the years, has compiled some of his most epic photos into an exclusive NFT.
The six limited edition NFT’s gave holders a glimpse into the hottest event of the season with Tequila Don Julio and unlocked tickets to this year’s Neon Carnival which is otherwise invite-only. Returning to its permanent home located at the Desert International Horse Park, the sprawling equestrian center welcomed back festivalgoers to its all-grass knoll spanning three football fields, featuring carnival-style games and exhilarating amusement park thrills. No strangers to Neon Carnival, world-renowned DJs Ruckus and Kayper, returned to the scene to keep the party going late into the night along with newcomer Mel DeBarge, reining from New York City. Conceptualized by LA’s original nightlife maven, Brent Bolthouse, and produced by Best Events, the duo has created the unrivaled outdoor dance party that is widely recognized as one of the most sought-after parties on the planet, attracting the entertainment industry’s elite year after year.
Levi’s®, the brand that revolutionized American fashion with their iconic 501® blue jean, returned for their fourth consecutive year as a co-presenting sponsor, and lighted up the sky with their Levi’s® branded Ferris Wheel. Co-presenting sponsor, Tequila Don Julio, returned for their sixth consecutive year as well, serving up craft cocktails from the Airstream Speakeasy and celebrated with Don Julio 1942 bottle service in VIP. Wristband pick-up was orchestrated by Liquid I.V. who also kicked off their on-site Neon Carnival presence with a fully branded bumper car installation emblazoned with neon signs and a steady supply of their exclusive festival-flavored Hydration Multiplier. In addition, DIRECTV, offering the best of live TV and On Demand on all your favorite screens, transported partygoers to new dimensions and took over the VIP tent.
Neon Carnival was created by Brent Bolthouse and continues annually during music's biggest festival weekend. For more information, please visit http://neon-carnival.com.