By Laura Medina
When it rains during LA’s rainy season, it pours. It’s been raining with charity pop-ups and product launch pop-ups with accompanying gifts and little carnival fair games and drinks to hydrate.
Got to start off with skincare, Youth to the People’s Tenth Anniversary sharing full sized cleanser and additional samples and pastries.
FitFabFun held their Spring pop-up at OSEA’s boutique, giving away full-sized items from their Spring edition box with hydrating electrolytes drinks.
Speaking of hydration, NYX Cosmetics launch their new coconut water-based lip gloss stain at an hydration house where guests can swatch and sample every lip gloss stain then receive a tube of their favorite gloss shade. Of course, there’s a mocktail bar in to-go pouches to keep on hydrating.
Abbot Kinney is pop-up central but it wasn’t the only one.
The Grove works dedicated and professionally to attracting and managing pop-ups where Urban Decay launch their new Nude Eyeliners, softer but just as smoldering as the traditional black kohl eyeliner.
One of the most anticipated pop-up was clean makeup Kosas celebrating their first Vogue centerfold ad, by giving away what’s featured in their Vogue ad, thousand of tinted sunscreens, gloss, and blush.
So far, this month of pop-ups (the pop-up just continues forever, wherever, whenever) has wrapped up with something deeper and inward, Chrissy Teigen’s Conscious Club where beauty radiates from the inside. This means mental and emotional wellness where your vibes get realigned. This returns to self-care, oneself, OM.
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