Monday, February 19, 2024

Fun Market Research is Burger King’s Carnival Pop-up.

                                 

                             By Laura Medina


In quest for the next fast food hit, in addition to mass question to the mass public in an advertising campaign asking people in creating the next, great Whooper, lucky Los Angelenos were treated to a Burger King pop-up carnival on the massive Santa Monica Pier.

Amongst the fun and games, with swag, Burger King will discover the next, new Whooper.

In order to get their free Whooper, there are three menus, Santa Monica Whooper, Impossible Burger, and Customized Whooper. The Customized Whooper was the secret sauce. Anyone can put anything in their Customized Whooper. Whatever and whichever combination is the most popular, will be the next Whooper.

While munching, folks gulped down oceans of Orange Fanta and Coke and Coke Zero Ice Cream 🍨 floats while getting limited edition swag and designing their dream Whooper on t-shirts.

It was a Whooper Weekend all afternoon.

Got your mouth watering?

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