Monday, September 4, 2023

You can Sip a Rising Star's Gin, "Outlander" Sam Heughan's Sassenach Spirits' Gin Launch with Literally 1,000 Fans at Total Wine & Spirits.

 By Laura Medina


                                  https://thegincooperative.com/gin-maker/sassenach-spirits/

The best way to catch a rising star is during his spirits launch at a big box liquor store.
 
This is how "Outlander" star, Sam Heughan realized when 1,000 of his die-hard fans showed up on a Labor Day Sunday.

His most die-hard fans started lining up since last Friday morning.

His gin launch is a third in his line of his Sassenach Spirits.  

Striking when the iron is hot, obviously starting with a whiskey from Scotland then breaking the mold with his tequila to educating the UK about it.  Now, he's back celebrating Scottish heritage with his new gin, Sassenach Spirits Gin.



Him launching his gin on Labor Day's Summer weekend is appropriate for cool martinis and refreshingly yummy and fruity Bramble cocktails.


According to California State Liquor Law, a celebrity appearance cannot last no longer than two hours.  100 guest fans equal one hour.  200 guest fans equals two hours.  It's very frustrating cutting off the remaining 800 guests never to meet and greet their idol and heartthrob, Sam.

However, there was still enough Sam autographed bottles of his gin to purchase per a fan, limited to one bottle per a person, save some for others.

The proof is in the pudding.  Based on 1,000 people lining up all weekend just to personally meet Sam for a mere two hours meet and greet, Sam Heughan is a rising star to catch.

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