By Laura Medina
Based on years of being lucky enough to attend, cover, report, and gleam trend forecasting from gifting, beauty, and style suites and lounges, it's all about prepping awards shows' nominees and guests getting ready for the spotlight in one week or less, intense glam slamming!
Gavin Keilly's pioneering GBK Gifting Lounge was the leading lighting in celebrity gifting and style lounging where others, copycats, and wanna-bes tried to be, but aren't; when and where his gifting lounges are on every agents' tongues yet Gavin is still.
It's all about giving what celebrities can use, long after that moment in time has come and gone, then hopefully repeated again. GE Cync lighting – a SAVANT company at the GBK Brand Bar Pre Oscar’s Lounge. Celebrities have always been influencers for the longest time, way before social media. Celebrities gifted with GE's Cync Lighting colored lights strips with app, can throw their own parties or interior decoration with GE's Cync programmable lights synchronized to music and basic light control, https://www.gelighting.com/cync-smart-home-app
Celebrities and nominees all need good luck charms and protective charms against jealous people. Anna Sophia Robb receives jewelry by The Artisan Group at the GBK Brand Bar Pre Oscar’s Lounge.
Euphoria star Nika King receives El Cristiano Tequila at the GBK Brand Bar Pre Oscar’s Lounge. Nominees and winners need to relax, after all that networking and cheering on that big awards night.
So, who's the wizard behind this awesome gifting suite that's on all and everyone's tongue, as the place to be and the event to be copied?
Simply put, how did the concept of gifting suites and lounges started in the first place?
Guess what, the man himself, Gavin Keilly sat with this inquisitive scribe to explain how the gifting suite came about.
He said it started twenty years ago, when he simply gifted fancy watches to The Osbournes, yes Ozzy Osbourne's family, when they had their reality show. Simple as that.
From that simple gesture, the gifting lounge concept was born then grew and evolved into an industry unto itself.
What differentiates his gifting lounges from the "johnnies-come-lately" copycats and wanna-bes?
Simply, he cares.
Gavin cares about the quality of the services and the products he offers at his lounges, tailoring his lounges to the events and the awards shows and their accompanying leading week.
There's a strong sense of hospitality, from having celebrity wranglers greeting, accompanying then introducing celebrities to products that they can use prepping for the awards shows and using products long after the awards shows then the following brands' awareness to fans.
In-between hopping from vendors, and for vendors too, there's catering for lunching at the lounge or lunch to-go when you, the media, the nominees, and celebrities are hopping from one event to other lounges non-stop (remember, Tis the Season, Awards Season). It's the "devil in the details," the thoughtfulness that separates GBK Lounges from the others. This is the "what" while others try to follow and copy.
Unfortunately, there are some that try to attempt, only to fail, realizing what hard work goes into a gifting suite. This is something Gavin is well aware of; and yes, he just simply sits back and smiles, knowing it is this idea of thoughtfulness and hospitality that makes then breaks away from the pack. Those who had failed, trying to be "Gavin," could only respect his "devils in the details" thinking that they accept they don't have then realizing they don't want to do it nor have the time and energy to attempt then succeed, like he does.
He also put a lot of consideration into the audience for each and all awards, from female-dominated Golden Globes and Oscars to the more athletic and male-driven ESPY Awards, giving attendees what they can use, now and later.
Surprisingly, for all this glamour, being vendor and having celebrities and yes, the media promoting products, is actually way more affordable than a traditional magazine print ad in traditional upscale magazines. Paying for a full-page magazine ad is out of reach for emerging companies. Even, more established companies want to save money.
For an affordable budget, especially regarding product launches, these companies get more bang for their buck, with celebrities and media promoting then using products getting ready for the big nights then long after.
Gavin cares, from beginning to end and the in-betweens.
One thing you'll noticed at each and every GBK Lounge is one or two charities. Gavin makes sure that they, and celebrities in particular, they give back.
Oh heck, we're all people. Vendors and charities get a kick meeting their favorite celebrities while celebrities get tickle pink getting stuff they can use. Combined, they attract awareness at both ends.
Again simply put, Gavin is all about "win-win."
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