Rihanna Fenty Got Her Game Day On with Her Fenty Beauty Game Day Football Makeup & Her Savage x Fenty Game Day Footfall Fashion for Both Men & Females.

 By Laura Medina

Rihanna Fenty is banking right now.

She's using her opportunity as Super Bowl LVII Half-Time Star to launch, a first of its kind, Super Bowl Football fashion for female football fans with an accompanying, again first of its kind, makeup collection for female sports fans.  Rihanna is banking as we speak.

She and any other female sports nuts know they're a much ignored and neglected market segment much ignored by gender stereotypes and assumed gender roles of wants and needs.

As this long-time scribes knows, there had been much misaligned attempts catering to female football fans, especially around Super Bowl coinciding with Valentine's Day, that is so feminized that it's renamed, Galentine's Day, ignored men, who need love too.

With Valentine's Day being such a forced and fake marketing holiday, in reality, female, single, moms, sisters, daughters, girlfriends, and wives are authentically way more excited about the Super Bowl and the partying, and yes, the hunky football athletes, and wide array of fulfilling and satisfying protein-heavy buffet than over-dosing on Valentine's sugar rush then sugar crush, with disappointed, heartbreaking result.

Women and of course, Rihanna fans are ecstatic that their idol is aware of what they need and want, cool, stylish sports apparel...and makeup!

Through her Savage x Fenty loungewear and lingerie, Rihanna is busting gender, sexual orientation, ethnic, and body size assumptions and stereotypes through inclusion and diversity.  Rihanna's Savage x Fenty fashion is such a game changer that stereotypical Victoria's Secret is copying her game book.

What's ever rarer, thinking about makeup touch-ups at and during the game.

Here's RiRi to the rescue.  She thought of what the female sports nut need, whether it's football, basketball, baseball, or/and soccer.  You got your game on with her Fenty Beauty Game Day collection.

She even has a makeup kit that doubles as a stadium approved clear purse to zip you effortlessly with your basic keychain lip gloss, a matte liquid lipstick that doubles as a quick lipstick and blush and neutral liquid eyeshadow with a football makeup sponge for on the go blending.  This also makes for a great travel-TSA approved airport makeup.

Fenty Beauty and Savage x Fenty were nice enough to include invites for their die-hard fans to personally and directly RSVP to their traveling tail gate picnic parties with makeup touches and rare, collectible swag souvenirs.  Game Day for female football fans.

If y'all are lucky to be at Phoenix's Super Bowl LVII, never skip the affordable Super Bowl Fans Experience, a Disney Land for football fans.

Last year's Los Angeles Super Bowl Fan Experience was rich in Super Bowl haute couture jackets and fashion,..for women.

But now, they game up with a Fenty Beauty and Savage x Fenty Pop-Up Shop at the Super Bowl Experience at the Phoenix Convention Center (100 N 3rd St. Phoenix, AZ 85004) from 2/4 - 2/11.

Y'all better game up because each and everything in Fenty Beauty and Savage x Fenty are meant to be rare collectibles, to be treasured then passed onto the next generation, females included.