By Laura Medina
Thanks to Baby Boomers and Gen-Xers, they erased the shame of Breast Cancer Awareness and Health into a normal part of life, that is striking even younger Millennials and Gen-Yers, and men.
The tickets were free on the October First Breastival, again kicking off what has essentially become Women's Health Month.
GUESS Originals, a division of GUESS?, Inc. and spearheaded by Brand Partnerships Director, Nicolai Marciano, presented this full-day pop-up festival along with the Pushing for Pink founders, Gary Rodgers and Mathew Matthews.
Rodgers and Matthews founded their non-profit in 2015 as an attempt to nurture the growth of breast cancer awareness and philanthropy among young adults while creating a community to celebrate loved ones who have won, lost, or are currently battling breast cancer.
To prove the Breast Cancer and Breast Health has been normalized, skateboard magazine sponsored the Breastival with a Breast Cancer Pink skate park.
Millennial and Gen-Z men proudly bought then wear their breast cancer pink Guess Originals' Carpenter Jeans with their matching Breast Cancer Pink t-shirts.
Vans sneakers and skateboards proudly jumped on board the breast cancer bandwagon with limited-edition Vans sneakers and skateboards to raise funds meal delivery for breast cancer patients and breast cancer health researchers.
The festival was fully kit out with mechanical bull riding, basketball matches, and day-long and all-night long hip hop concerts.
These men "man up" for breast cancer.
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