Tuesday, July 26, 2022

#HermesFit LA is an Haute Couture Dream Pop-Up of a Gym, Exercising with Accessories.

 By Laura Medina



Jumping into the luxury athleisure market, hoping to draw in potential Gen-Yers and established Millennials and Gen-Xers, Hermes' roving pop-up of a gym, #HermesFit set up shop, or gym, inside the appropriately historic Olde Hollywood, The Hollywood Athletic Club.  It was Equinox of the Twenties Hollywood, where Old Hollywood A-listers used to work out and hang out.

Fast-forward to today, #HermesFit made it, its LA stop.

During the four-days and nights weekend, it was a dream gym.

Two fitness classes studio, switching between low-impact, light, and easy fitness classes where anyone can workout wearing and incorporating Hermes accessories and jewelry.


"Mirror Mirror" is one of #HermesFit voguing classes where people learn to vogue with Hermes wallets.


Be like Wonder Woman and learn how to kickbox, wearing Hermes bangles.  Kickboxing with Hermes bangles is one of the most popular classes.


Right after the classes or in-between weight-lifting with Hermes-designed dumbbells and barbells or/then learning to box or kickbox with Hermes' personal trainers, be treated anytime, during daytime, to hydrating, alright, guzzling refreshing, detoxing juices at the all you can drink #HermesFit juice bar.





#HermesFit also has a lipstick/makeover bar station, where anyone can try, sample, experiment, or just have their makeup touched by Hermes makeup artists.  Every upscale gym should have a makeup bar included in their memberships, but during #HermesFit pop-up gym, the makeup bar and the juice bar are free.



The athleisure continues into the night, when the gym flips into a bar and nightclub.  The boxing ring is the concert showcasing rising bands.  The juice bar morphs into a full-fledged bar with both mocktails and cocktails with healthy snacks of: nuts, root chips, and popcorn.

This went on for four days and nights until Sunday night, then like a mirage, poof...it all disappeared on Monday.

#HermesFit is an healthy immersion experience.





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