In a decade's long La Jolla Fashion Film Festival, they make sure their red carpet is a catwalk.
It's where La Jolla's established throw an excuse to dress up while spotlighting fashion films and videos.
After being quarantined, these folks are dying to express their creativity in fashion and style in the perfect California climate.
La Jolla's art house movie theater, The Lot, was ground zero for the festival.
The attendees and nominees were the town's eye candy.
If you were lucky enough to be invited on the red carpet, from all the way from LA, three to five hours away, depending on traffic, it is best to book an AirBnB or an hotel, because the cafes shut at 3pm sharp, no excuses. It is best to check into your rental or hotel room the day before, before 3pm.
La Jolla is locals only beach town year-around.
Shutting down for the 3pm nap is the habit here, no amount of Southern Charm or LA assertiveness can change that.
La Jolla is a morning town. Their amazingly yummy breakfast and brunch cafes and bistros open at 7am in the morning sharp.
La Jolla is physically pretty. They COS Bar Cosmetic Boutique for your red carpet needs. The local Lagree Pilates Plus and f 45 Crossfit get pumping at 9am sharp.
By 3pm, tourists and red carpet invitees are SOL because the locals are ready to nap.
Things don't get open until 5pm or 6pm dinner time. This time, it's the real restaurants then they go to bed by 10pm.
Helpful hints to cope with La Jolla.
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