By Laura Medina
Celebrating the launch of UOMA by Sharon C for Walmart is the biggest launch for Walmart.
For Sharon Chuter, Founder & Creative Director of the black-owned beauty brand, UOMA Beauty, it's a dream come true for her and her community. The reason it's the biggest launch, according to Sharon, it's inclusive for everyone and anyone and all budgets, a big deal for Walmart, https://www.walmart.com/cp/2225849
The highest price is 20% Vitamin C serum, Uoma By Sharon C, Supa' Natural Glow Serum, https://www.walmart.com/ip/Uoma-By-Sharon-C-Supa-Natural-Glow-Serum-Supa-C10/936581069?selected=true, between $17.98 and $23.98. Sharon said that it is unusual to have a high concentration of vitamin C at those price points.
The lowest price point is Go Awf! 2-In-1 Water Activated Cleansing Pads 40 Pack, https://www.walmart.com/ip/Uoma-By-Sharon-C-Go-Awf-2-In-1-Water-Activated-Cleansing-Pads-40-Pack/355308919
Listed by WWD as one of the "50 most forward-thinking executives shaping the future of the beauty industry," Nigerian born Sharon Chuter, CEO, Founder & Creative Director of the black-owned beauty brand, UOMA Beauty, is a rebel with a cause and on a mission to go off the well-beaten path to redefine the rules of inclusivity and diversity. Bringing bold new ideas to an industry stuck in its ways, Chuter is revolutionizing the beauty world as the founder of two wildly successful viral initiatives, Pull Up For Change and Make it Black, which spotlight the need for increased representation in corporate America and supports Black founders through small business impact funds. In the wake of Black Lives Matter protests, #PullUpForChange asked companies to share the number of Black employees on their payrolls in the act of transparency and unity.
Bravo's Top Chef, Nyesha Arrington, beauty and food is synonymous. She makes her own charcoal coconut toothpaste, mixing activated charcoal with coconut oil. She also makes seaweed toner.
Hollywood's hottest and the freshest showed up to celebrate UOMA by Sharon C for Walmart on Juneteenth...
Wiz Khalifa did a musical performance for the launch.
Evan Ross & Ashley Simpson
Mario Lopez
Guests arrived at HYDE in Los Angeles, CA for cocktails and were transported into an amplified sustainable environment as they were greeted with a plethora of greenery and bold activist imagery. The carbon-neutral event opened with an eco-friendly carpet to celebrate PRIDE Month and to kick off the Juneteenth celebration, a HBCU marching band played. Guests enjoyed carnival dancers, free product giveaways, a station with jewelry artists who created bejeweled installations on guest's faces and wrote personalized messages which were paired with a tree sponsored by UOMA. The event was sustainable and addressed social and environmental issues while positively impacting the community. Glowing hot pink lights inside the venue created an immersive and visually powerful setting.
The following guests include:
Wiz Khalifa, Ashlee Simpson, Jordyn Woods, Elizabeth Woods, Slick Woods, Mario Lopez, Jasmine Tookes, SJ Bleau, Mario Lopez, Evan Ross, Cassie Scerbo, Madison Pettis, Dartes Kelly, Khaneshia “KJ” Smith, Jasmine Sanders, Skyh Black, Sarah Jones, Todrick Hall, Shaun Ross, Jackie R. Jacobson, Lindsey Shaw, Shahd Batal, Marcela Iglesias, Aaliyah Jay, Hayley Herms, Nazanin Kavari, Samantha Ware, Joy Osmanski, Melissa L. Williams, Alex Meneses, Lisa Yaro, Aysha Harun, Brendan Jordan, Mea Wilkerson, Shelby Jaems, Michael Franklin, Alonzo B. Slater, Reagan Yorke, Margie Plus, Broderick Hunter, Carrie Bernans, Riley Hubatka, Mhair Zeitounian, Kathy Kolla, Laila Odom, Legendary Damon, Richard Nevels, Norman Towns, Johnny Kritsberg, Jordan Huxhold, Maddy Crum, Zoi Lerma, Peyton Jordan, Chel, Nyesha Arrington, Donny Savage, Tara Mirshokraei, Sav Palacio, Terrell Ransom, Darius Marcell, Cas Jerome, Coco and Breezy, Karlee Perez, Tati Mitch, Kinya Claiborne, Kanou AWTA, Emmy Combs, Autumn Swinbank, Sadaf Beauty, Wizard Kelly, Siobhan Bell, Auti Angel, Ethan Shiri, Adolfo Sanchez, Angel Moret, Jayden Robison, Kyle Shaffer, Maad, Mehki Letreigh, Pablo Kaestu, Max Talisman, Alyssa Ljubicich, Kinya Claiborne, Ben Elkayam, among many others.
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