Monday, May 20, 2019

Ninties Style Bible, Ray Gun: The Bible of Music & Style Launch Party...

By Laura Medina

By Marvin Scott Jarrett
Contributions from:
Liz Phair, Wayne Coyne, Dean Kuipers,
and Steven Heller
RAY GUN founded in 1992 by Marvin Scott Jarrett, was the only magazine wherein a die-hard culture seeker could find information on alternative music and the street-inspired style that really mattered. With over 200 full-color photographs, RAY GUN: THE BIBLE OF MUSIC AND STYLE gathers the most outrageous pages from the magazine that helped to shape the ’90s. This epic anthology features exclusive photographs and articles on rock legends such as R.E.M., Henry Rollins, Jane’s Addiction, The Pixies, Dinosaur Jr., U2, Marilyn Manson, Smashing Pumpkins, Nine Inch Nails, Mudhoney, Pearl Jam, Bjork, Morrissey, PJ Harvey, Beastie Boys, Soundgarden, Beck and an exclusive interview with the legendary David Bowie. It also showcases groundbreaking photography from such luminaries as Doug Aitken, Dave Stewart, Spike Jonze, Rankin, and Michael Stipe. Essays by Liz Phair, Wayne Coyne, Dean Kuipers, and Steven Heller bring this volume to life highlighting the magazine’s cool-factor, cultural importance, and lasting legacy on graphic design and music journalism.

When punk rock had torn pop music to shreds and created a hunger for an original lifestyle beyond mainstream culture RAY GUN was its graphic chronicler. Across the magazine's pages blasted a visual feast made up of era-defining artists such as Sonic Youth or Iggy Pop, music-inspired art, and a complete redefinition of sartorial style. Ignited by its original art director, David Carson, the magazine’s chief attributes went counter to standard tenets of magazine publishing. The logo changed from issue to issue, and coverlines defied quick comprehension. There was no strict format or grid and everything was reinvented each issue. Page numbers were rarely included allowing readers to literally lose themselves in its beautiful, barely controlled chaos. RAY GUN was as radical as the lifestyle it reported on, deeply committed to visually representing an alternative culture as a new way of seeing and being in the world. RAY GUN didn’t just chronicle the 1990s indie music and cultural revolution, it was the revolution! This book captures the essence and energy of Jarett’s and Carson’s rule-breaking glossy and their imprint in the worlds of indie music and style. 

At the book launch, Marvin Scott thanked everyone at the party and those who helped build his magazine then book.


To celebrate Marvin's book launch, Indio rock a mini-concert, honoring him.

The coolest set among the coolest people.




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