By Laura Medina
This is a basic, complete head to toe young gentlemen's overview of essential grooming, within their budget and lifestyle.
At Target, it's grooming within reach, and that's why ex-Golden State Warriors/Phoenix Suns/Orlando Magic/Los Angeles Lakers/Los Angeles Lakers & Clipper, Matt Barnes became co-owner and ambassador of HUE For Every Man, a startup sparked by a duo of innovators. Matt knows there are millions of men his generation and younger, who need quality yet no-fuss and affordable, accessible head to toe and shaving products that go across all spectrum of color. Hence, the name "HUE For Every Man," rapidly evolving cultural diversity of men of African, Asian, Latin, and Middle Eastern descent had specific hair and skin care needs. However, while formulating and testing their products they found that they are truly FOR EVERY MAN.
In this interview, Barnes, on the heels of making boss moves in Las Vegas at the 2019 CosmoProf conference, talks minority entrepreneurship, his post-NBA plan for building generational wealth, and why sometimes, shooting your shot on social media can land you a lucrative business opportunity,
Matt Barnes: I’ve always been very outspoken, and everything I say, I believe in it. It’s no different when I align myself with a brand.
"Honestly, [the connection to HUE] came randomly through Instagram. They DMed me and had commented on a couple of my pictures. We talked back and forth for a little bit and then got to meet face-to-face. I’m really a people person—I believe in energy, looking people in the eye and feeling people out. When they told me their background story—Jessica [Estrada] was in the clothing industry and [worked] with some legendary brands out of New York, and Kyle [Frazier] is a very talented person on the computer and was also able to work with And1 and a couple other shoe companies. I knew they had the desire and work ethic, and I saw how passionate they were. They showed me everything—from the packaging to the actual product, and [I noticed it was] natural for them [to target] an underserved minority demographic—that overlooked minority culture. Those are the same people [I seek] to empower when I talk, when I encourage people, or when I help in other charitable causes. They created a product for that culture. It just aligned perfectly."
Basically, not only is he aligning with grooming products for himself that he'll uses everyday, Matt is appealing to his fans and fellow basketball players, that he gain over the decade as a NBA player.
What Baxter of California lacks in star wattage, they went in an opposite direction. They went with pop culture graphic arts, by collaborating with The Hundreds, Californian Streetwear brand and Aaron Kai, pop artist. Not exactly available everywhere but they know their target audience, Millennial and Gen-Z, who are mostly using biking and skateboarding and driver apps to get around, which exposes their skin to the elements more.
This is where Baxter of California x The Hundreds and Aaron Kai jumps in...
Aaron Kai, the pop graphic artist, truly lives the life and can put Baxter of California grooming products to the test, surfing...
For the young gentlemen out there, wherever you live or how you live, you all can and will find grooming products that fit your wallet and lifestyle.
1 comment:
This information and knowledge you have shared is really inspiring and makes me consider hiring social media services to help me grow my business. But I’m still thinking about it. Nowadays digital marketing is indeed very important to grow a business though. Thank you for sharing your thoughts! I would love to see more updates from you.
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