Summer Hair Issue 2018: SERO-Vital, eSalon then Bumble + Bumble.

By Laura Medina

Dr. Amy Heaton , PhD, Director of Scientific Affairs for SanMedica and Director of Scientific Affairs for SeroVital Hair Regeneres, formulated the second and third generation formula of anti-aging skincare, StriVectin.

Now, she applies years of anti-aging research, from skin, to aging hair loss, due to declining hormones.

With her colleagues, she came up with SeroVital Hair Regeneres, anti-aging hair rejuvenation wellness kit.

For these Millennial and Gen-X scientists, it's more the matter of keeping, retaining, and improving what they have now, rather than turning the clock back.

For them, it's all about studying the hair follicle and the DNA for stronger hair.

The results of a 150-day consumer experience test with SeroVital Hair Regeneres of 30 men and women has been released with before and after photos and testimonials about their experience; the two-part hair-renewal system is scheduled to launch to the public on July 9, 2018.   One of the participants who had been suffering from age-related hair thinning grew an entire patch of hair on her balding temple area (Subject 1 below). Hair Regeneres is the only formula in North America licensed to include Chromaviv™, an exclusive compound rich in melanin and keratin that fortifies hair and restores its natural color, strength, and luster. This brand new, science-based hair-renewal system will be available to the public for $99.00 for a 30-day supply (or $79.20 a month as part of an autoship program) at www.SVHairRegeneres.com and includes a 30-day money-back guarantee.

For the consumer test, a group of 30 participants who complained of thinning, aging, and graying hair used the Hair Regeneres two-step system for 150 days. Photos were taken at day 1 and then again at 30, 60, 90, 120, and 150 days to show hair improvements. None of the photos were edited or retouched in any way. The before and after photos of many participants show regrowth of hair on thinning areas‡, and reduced hair graying. Many in the group saw regrowth of their natural, vibrant hair color.

In a separate 90-day, double-blind, placebo-controlled clinical trial on one of the key ingredients in the Hair Renewal Softgels, subjects saw significant improvements in age-related hair loss, hair tensile strength, hair appearance, reduced hair fall, increased growth of existing hair, and reduced breakage. In fact, 95.8% of subjects saw an overall improvement in the appearance of their hair. Subjects also experienced less shedding, hair fall, and breakage, as well as improved growth of existing hair. 

In a study on the exclusive Chromaviv compound, 87% of subjects noticed improved hair volume and agreed their hair was less gray. In addition, 94% of subjects surveyed rated the efficacy of this compound as “good” to “excellent.”
 

“We are absolutely thrilled with the results the participants in our before and after group are seeing, and with the research that backs the key ingredients in both formulas in our two-part system,” said Dr. Amy Heaton, Ph.D., Director of Scientific Affairs for SeroVital. 

Specific cases in the consumer experience test include:


SUBJECT 1: “Over the past few years, gobs and gobs of my hair fell out every day. My temples were receding to the point of my friends saying, ‘Your hair is really thinning.’ I was shocked to see that in only 30 days, an entire bald patch filled in and continues to grow. I’m blown away.” — Alyson D., age 54, day 1 and day 30 

Once you build the base of stronger and thicker hair, you can further enhance hair color with personalized, subtle hair color from eSalon, https://www.esalon.com/

If you want to subtly switch up and lighten or switch down and make it richer and deeper, if you're lucky to live in the city of the best of skincare, makeup, and hair care, pay a luxurious but knowledgeable visit to eSalon's two locations here in Los Angeles...

At their headquarters/factory/salon in El Segundo, directly below LAX, the hairstylist staff go over your wants and desire over a questions and answer while checking out your hair texture and health.

From there, they download your hair color preference into the on-site hair dye lab, dispensing your own personalized hair dye with your hair dye recipe, store on a barcode with your own name.

eSalon is Coded in color.

Their engineers and coders turned color into a language. Shade variations and pigments become characters and symbols that are sent to our on-demand color dispenser. Because to mass-make custom color, we had to make a custom machine. It individually fills each bottle with exact drops of pigments and has created over 165,000 unique combinations so far. See how our technology works » …

Hair color is part art and part science. Their technology gives us them the ability to bring the two together in a way never seen before. Some call it the future of hair color, we call it Polly Chrome.

Reimagining color.

So this technology we speak of—how do they do it? They wish we could say it’s simple, but it actually took years of research, expert development, and fine-tuning. Like most hair color companies, they start with the basics, aka the color wheel. It informs how they use “harmonious color schemes,” “pure color,” and things like shade, tone, and tint to lay down the groundwork for their color formula. But they're not the kind of company that settles for “what’s always worked.” They wanted to make it even better, so they took a step into the future by customizing each hair color bottle we create. And that’s where the science and technology comes in.

To pull this off, they built two totally unique components that together disrupt the whole hair color industry. First, they created dual patented software that enables us to create unique color formula IDs. Then something else comes into play. The star of the show. The tour de force. Our do-it-all, label-making, color-dispensing, bottle-capping, watch-out-world machine—Polly Chrome. 

Their hairstylists are color editors...

You know the drill: you tell them about your hair history and color goal, then they run with it to craft your custom shade. They do it by using or Color Editor, which is able to tweak your color with a level of customization unseen in the industry. Think of it this way, your colorist is the artist and the Color Editor is their paint brush. But instead of hand-mixing dye and eyeballing tones, their colorists are trained to create color virtually. How?  Their engineers and coders turned color into a language. Shade variations and pigments become characters and symbols that makeup your color formula ID. 

In person at their salon locations, of course, it's easy for the stylists to personally analyze your hair for the right formula.

But, don't you know that eSalon first came out as a online and phone at-home hair dye company?

Take a photo, email it to customer care then...

Using the Color Editor, your colorist references your photo and the info in your Color Profile to determine your base color. Then, they can formulate less that ¼ shade difference in things like “tone,”“warmth,” or “vibrancy,” all while factoring in your hair history and grays. It’s how they meet your exact specifications, to make your color completely unique to you.

Each major hair color, tone, and shade are stored in their own individual vat while the enhancers of blue and yellow are stored in smaller vats, not different from crafting beer brews and wine.

Polly Chrome vats and bar code dispenser.

So how does your custom color go from numbers to, well, hair color? Here’s where it gets really good. They built a mixing machine named Polly Chrome, which means “many colors.” Polly speaks their language. It does communicate with their Color Editor by taking your formula ID and putting it into action. Here’s how it works: First, your personal colorist creates your formula ID using our Color Editor then hits “send.” It passes over to Polly, who prints that formula ID, your name, and the date on a label. That label gets placed onto an empty color bottle and travels down a conveyer belt to the dispenser. A little scanner reads your label and triggers the precise amount of varied pigments and toner to be dispensed into your bottle, down to a single drop. In fact, Polly is capable of dispensing over 2.2 octooctogintillion pigment variations (yup, that's a real number), all drawing from vats of color that have been custom formulated by our experts right here, on site. Each pigment dispensed is actually measured by weight (instead of volume like most places) on a high-grade medical scale (because we’re fancy). Then, your bottle is capped, packaged, and sent to its home—or apartment, or office, or wherever your hair desires.

A different kind of machine.

Polly may move each bottle effortlessly and with ease, but it’s actually a very complex machine. To create it, we had to push the boundaries of manufacturing. Most industrial machines are made to produce just a few colors in high volumes. That’s why most color companies offer a range of 15-30 premade, premixed shades. But Polly is faced with the challenge of making each bottle from scratch, every single time, almost like a printer. Prior to Polly, they couldn’t find machinery that could pull something that bold off, so they designed the machine ourselves from the bottom up. From the labeler, to the bottle capper, to the pipes that distribute exact amounts of color, they mean it when we say there’s nothing else like Polly Chrome.

eSalon brings the salon dye job to your own home or bathroom.

Don't worry about being confused, your own kit comes with an illustrated instruction list, showing you how to section your hair and how to apply. Your kit comes with your own sticker to stick your instruction list onto your mirror.

Based on your personalized preference, it even lists how long you allow the dye to settle in.

Most important step, is after sectioning off your hair, you need to smear stain guard lotion all along your hair line to stop the dye from bleeding into your eyes.

You pour then mix your own dye formula into the developer squeeze bottle than squirt along the roots and strands.

After your own customized minutes for dye to settle in, wash it out with their Classic Shampoo and Conditioner...

If you're lucky enough to get your hair dye at their headquarters' salon, you can get your hair washed in their massage chairs.

Now that you grew your hair back, stronger and thicker than ever. It's more vibrant than before.  Time for that new haircut.  With Bumble + Bumble's Thickening Spray and Surf Spray, it's easy sailing for your hair for the next six months.