It's Minneapolis' Turn to Have Fun, Super Bowl Playboy's Historic DJ Snoopadelic Snoop Dogg , Rolling Stone Magazine with The Migos , & Maxim Party with Cardi B...Don't Forget Lululemon for the NFL Ladies.

By Laura Medina

Believe it or not, musicians are football fanatics too.

They threw bashes to show their love for the sport.

Maxim throws the hottest parties.  Cardi B. headlined their bash.

Remember, these parties are the warm-ups to the big game itself.

Them musicians are getting the celebrity football fans all riled up for the Super Bowl.

Playboy is old-school, therefore, the classic when it comes to throwing parties for what dudes want and desire.  The classic is back and it came to Minneapolis.

Snoop Dogg showed up because he's a football fanatic and a football little league when he's not rapping or cooking with Martha.

Talent Resources Sports, a full-service sports marketing and experiential events agency, joins forces with Playboy to present the annual Big Game Weekend Party. For one-night only, an exclusive Playboy event returns to football’s biggest weekend and will make its way to Minneapolis’ downtown district on Saturday, February 3, 2018 with a special set by DJ Snoopadelic aka Snoop Dogg who will be hosting the event.

Playboy’s global brand power combined with Talent Resources Sports’ experiential expertise will transform a premier venue in the heart of the city. The venue will be beautifully designed with state of the art audio and visual technology, making it the ultimate party destination for Playboy's Big Game Weekend Party.

“Nobody throws a party like Playboy on what is going to be one of the biggest party weekends of the year,” said David Spencer, Founder and Co-CEO of Talent Resources Sports. “This event is a kick off to a slate of additional events we’re looking to announce with Playboy this year.”

Athletes, celebrities and exclusive VIPs will immerse themselves into the World of Playboy, complete with Playmates as the evening’s hosts and Bunny servers donning their iconic suits and accessories. Snoop Dogg will be headlining the event with additional musical acts and surprise guests to be announced. High-profile attendees at Big Game Weekend Playboy Parties in years past have included Flo Rida, 50 Cent, Alesso, Drake, Nelly, Bradley Cooper, Kanye West, Gabrielle Union, Aaron Rodgers, Jon Hamm, Aaron Paul, Tony Romo, Chris Evans, Emmanuelle Chriqui, Shaquille O’Neal, David Arquette, Evander Holyfield, Chad Jones, and Marshall Faulk.

Exclusive access, VIP tables and hospitality packages are available through Fan Hospitality.

“Fan Hospitality is thrilled to be partnering with Playboy and Talent Resources Sports to offer consumers custom packages to one of the biggest events taking place in Minneapolis. We're confident that our VIP guests will have an incredible experience the night before the Big Game," says Connor Clark, Public Relations Manager of Fan Hospitality.

Sometimes, you gotta eat humble pie and team up to throw a big ass bash.

That's what Rolling Stone Magazine did with music streaming service, Tidal.

Together, they threw a Migos concert for the Super Bowl.

During Super Bowl, they drop it like it's hot, which they need in freezing Minneapolis.

Rolling Stone Live: MINNEAPOLIS, with headlining performances by Grammy Award-nominated multi-platinum supergroup Migos and additional special guests to be announced. This year’s event is presented by Mercedes-Benz and produced by Talent Resources Sports, a full-service sports marketing and experiential events agency. This marks the fourth year Rolling Stone is partnering with Talent Resources Sports to produce its marquee event.

For the first time, Rolling Stone is partnering with global music and entertainment platform, TIDAL, to livestream the highly anticipated performances. TIDAL X: Rolling Stone Live: MINNEAPOLIS adds to the growing list of live event programs that bring fans closer to their favorite artists. Local fans will be able to enter for a chance to attend, while fans globally will be able to tune-in.

Rolling Stone Live: MINNEAPOLIS, will be held at the International Market Square, one of the most unique venues in the city, featuring a spectacular atrium with more than 4 floors of exquisite vantage points to view the stage.

“After celebrating 50 years of Rolling Stone in 2017, we are delighted to kick off the new year with our 7^th annual event during the biggest weekend in football with the hottest name in hip-hop today – Migos.  We’re thrilled that Mercedes-Benz has returned as our presenting sponsor this year in association with TIDAL to enhance this evening for our guests.” said Michael Provus, Chief Revenue Officer, Rolling Stone.

“We’re excited about continuing to evolve our event driven marketing formula at the Big Game. Providing an excellent experience for our network of athletes, celebrities and influencers, remains our priority and we are looking forward to superseding expectations for our guests for yet another year” said David Spencer, Co-Founder, Talent Resources Sports.

Mercedes-Benz will be onsite showcasing some of the brand’s newest vehicles including the highly anticipated all-new 2019 G500 alongside two of the fastest vehicles in the line-up, the Mercedes-AMG GT R and Mercedes-AMG GT C Roadster. The brand will also provide transportation to the party for a number of VIP guests to ensure they arrive in style.

TIDAL’s commitment to connecting fans with their favorite musicians has spanned dozens of livestreams, thousands of ticket giveaways, and an extensive array of exclusive content – including: TIDAL X: Brooklyn, a star studded benefit concert; TIDAL X livestreams from Chance the Rapper, Ty Dolla $ign, Alicia Keys and more; exclusive album premieres such as Beyoncé’s LEMONADE and Rihanna’s ANTI; unique content including 21 Savage’s 30 Days with 21 Savage, Rick Ross’ album annotations and more!

To counteract all that hotness and balance it all out, there are women who work in the NFL behind the scenes.

Lululemon recognized and thanked them at LULULEMON'S "THE WOMEN OF FOOTBALL" event.  Lululemon thank these ladies who keep the league running.

Hosted by technical athletic apparel company lululemon, the event, themed "The Speakeasy", will feature signature cocktails, special guests, NFL Industry influencers, music by DJ Johnathan Ackerman and more. 

The 2018 event will highlight and honor women who are making a difference in the world of The National Football League (the NFL).  The party is set to take place in a warehouse environment located behind MartinPatrick3 at 212 3rd Avenue N in Minneapolis.  Invited VIP guests, both men and women, are summoned to celebrate the accomplishments of women in every corner of the football industry. 

From the front office to the field, the negotiation table to brand strategy, women are growing their presence in football and impact on professional football. This event salutes the many women who provide the support and guidance needed for NFL players to achieve success, as well as women who make the NFL what it is today - and are working to grow and improve it. The event was co-founded by Ashley Kerns of Kerns Marketing and Management and Kelli Masters of KMM Sports in 2015 with the purpose of bringing these women together.

"Women make incredibly important contributions to the professional football industry, and play such a critical role in the lives of NFL players," said Masters.  "These amazing individuals deserve to be celebrated!"

Along with featured guests and celebrities, marquee players from across the league will attend the event. lululemon's pop up in the back room of MartinPatrick3 in the North Loop is open through February 4. The space will be host to complimentary workouts, on-site product customization, and events throughout the week.