By Laura Medina
Gap, the iconic American clothing brand, announces the launch of the film 'Bridging the Gap,' directed, cast and styled by Edward Enninful. The film is a celebration of American optimism shared by Enninful and Gap. Enninful selected a cast of individuals he's worked with, championed and admired who embody American culture today. The iconic Gap basic white t-shirt serves as a blank canvas for each of the cast to take and make their own, offering a glimpse at how their differences unite them.
"Gap is a quintessentially American brand and we strive to embody all of America in everything we do," said Gap chief marketing officer Craig Brommers. "'Bridging the Gap' is about showing the many faces of what it means to be an American and bringing all of those sides together. Edward is the perfect partner in this project as he and Gap share an optimistic view of the world."
As soon as Edward Enninful was done directing this ad, he was promoted as the first British Black and first male to be British Vogue's Editor in Chief.
The cast sings "Sunny" by Boney M., which conveys a message of optimism as a direct nod to the film's concept, while each dances to their own rhythm displaying their individuality, and then come together as a symbol of unity.
Actress Priyanka Chopra:
"Bridging the Gap' is exactly what the world needs right now, there are so many gaps in this world that need to be bridged and filled. The most important one for me is empowering women, women need to be given an opportunity to stand on their feet and do the best they can for themselves," said Chopra.
Recording artist Wiz Khalifa:
"To me, 'Bridging the Gap' means making diversity more acceptable, by making it okay to look or act different. I do that by being myself," said Khalifa.
Model and actress Christie Brinkley:
"I see 'Bridging the Gap' as a statement of mutual humanity and freedom. Freedom for me means not being concerned what others think of or expect from me, but living my life with the intention of making the world a better place for others," said Brinkley.
Model Casil Mcarthur:
"It takes a lot of courage to be the person you want to be. I am 'Bridging the Gap' by living my truth. I am not going to hide myself from the world," said Mcarthur.
Other cast members include model and activist Adwoa Aboah, model Maria Borges, Olympic champion fencer Miles Chamley-Watson, theater, film and television actor Jonathan Groff, model Fernanda Ly, model Lineisy Montero, model Ellen Rosa, model and Instagram star Jasmine Sanders, actress and model Yara Shahidi, and model and designer Alek Wek.
The film is supplemented by a 'Making Of' video created by The Madbury Club featuring Enninful and the cast sharing their thoughts on what it means to bridge the gap and offering a behind-the-scenes glimpse of the film's creation.
"Bridging the Gap' is exactly what the world needs right now, there are so many gaps in this world that need to be bridged and filled. The most important one for me is empowering women, women need to be given an opportunity to stand on their feet and do the best they can for themselves," said Chopra.
"To me, 'Bridging the Gap' means making diversity more acceptable, by making it okay to look or act different. I do that by being myself," said Khalifa.
"I see 'Bridging the Gap' as a statement of mutual humanity and freedom. Freedom for me means not being concerned what others think of or expect from me, but living my life with the intention of making the world a better place for others," said Brinkley.
"It takes a lot of courage to be the person you want to be. I am 'Bridging the Gap' by living my truth. I am not going to hide myself from the world," said Mcarthur.
The film is supplemented by a 'Making Of' video created by The Madbury Club featuring Enninful and the cast sharing their thoughts on what it means to bridge the gap and offering a behind-the-scenes glimpse of the film's creation.
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