By Laura Medina
A lot of the innovative and healthy makeup falls under the category of "trendy," leaving out the women who need it the most, busy working moms.
Those innovative cosmetics come in faddish, trendy colors that no career moms would touch with a ten-foot pole.
The "classic" cosmetics aimed towards them. are in staid forms and applications that takes up too much time and too much counter space for busy moms on the go.
Moms needs the best of both worlds, innovative makeup in classic colors that are healthy for them, too.
Jane Iredale's Peaches & Cream Bronzer Refills come in a wearable rainbow of flesh-toned happy colors.
Jane thinks ahead for busy moms.
Unlike most powdered bronzers, her Bronzer Refills can be swept across both lips and cheeks.
This busy scribe has broken it down into an eyeshadow kit, using eyeshadow brushes as a highlighter and contours for the eyelids, which Jane Iredale has meant to be from the get-go.
Pine Bark Extract and Pomegranate Extract for potent antioxidant protection and natural preservation. Mica for easy gliding application.
With a fast swipe and rim, you can brush Jane Iredale's Mystikol Powdered Eyeliner as a timeless eyeliner to finish off tired moms' peepers, using to line eyes or sweep over lids for a great shadow that won’t fade, crease or smear. Thanks to Cocoglycerides, helping to smooth product effortlessly, giving it staying power.
Sexy with staying power. Water-resistant powder/cream formula makes it easy to create a stay-all-day smoky eye in seconds.
Built-in, removable brush right in the cap works wonders for a perfect rich line or long-lasting smoky eye.
If it's good enough for this "glam-slammed" scribe, then it's good enough for busy moms on the go, who need touch-ups on the go.
This multiple stick is classy as it is healthy.
Jane Iredale's InTouch Cream Blush can be an easy for both cheeks and lips in vibrant rosy shades, or even as an eyeshadow in flesh-toned beige or pinky-beige.
Cream to powder blush.
Can be applied under or over minerals for a natural or more dramatic look.
Great for on-the-go touch-ups.
Easy to apply stick form.
Provides a radiant, lit-from-within glow.
All in a formula made of:
Moringa Seed Oil
Tangerine Peel Oil
Tocopherol
Ascorbyl Palmitate
Macadamia Esters to hydrate and soothe.
Beeswax antioxidant protection.
To literally polish off their fatigued puckers, slick on Jane Iredale's Pure Gloss in Lotus Flower Extract, Avocado and Sunflower Seed Oils that soothes, conditions, and protects.
Jane Iredale knows that in order to be a classic, you have to think inside, the skincare, for the outside, the cosmetics, to improve the skin as the makeup stands the test of time.
No playing games with moms.
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