Preppy Coachella, Trina Turk & Lilly Pulitzer for Target.

By Laura Medina

Joy & Don Draper in Palm Springs, "Mad Men" Season 2, Episode 211, "The Jet Set."

To greater populace, Palm Springs is Coachella and Coachella is Palm Springs.  Those two have no problem being interlinked and mixed-up.  This is an economic boon for both.  Coachella brings in the young new Establishment and fresh-bloodied up-&-comers to rediscover and revitalize Mid-Twentieth Century Modern Palm Springs.  Palm Springs locals, retirees or not, make gobbles of cash off these young influential taste-makers.  No lost here.

It's timely that Coachella coincides with Palm Springs style arbiter and ambassador, Trina Turk's 20th Anniversary and Lilly Pulitzer for Target, the West Coast and the East Coast lovers of anything bright, sunny, and juicy.  They cornered the resort wear market and segment.

Matthew Weiner discussed that the "Jet Set" came of being when affluent people can afford to hop from one vacation stop to another, through flying, enough to make it a lifestyle and a fashion market category.

The character, Joy, who stole Don Draper away to Palm Springs for an escapade embodies this emerging lifestyle.  She constantly dons (yes, pun intended) halter-neck tank tops and shift dresses and plunging V-Neck maxi-dresses, reflecting and ok, lucid louche ease of a particular lifestyle and tribe.

You can see Trina Turk and Lilly Pulitzer on Joy, who makes Palm Springs her California home, where the Coachella tribe will be staying and party-ing underneath the sun this weekend and the next weekend.

http://www.trinaturk.com/20-year-capsule-collection/ at The Parker Hotel.

Being a Palm Springs local and an established Gen-Xer, of course Trina Turk celebrates Coachella as a loyal festival attendee.

It's no wonder she's celebrating her twenty-years in business by throwing a pop-up shop in The Parker Hotel lobby where Coachella people can pop in and grab some fresh and styling festival/Summer gear.  Her pop-up shop will probably hang out until July the 4th or until merchandise sells out.  This is her way of returning the love to Palm Springs and Coachella.

http://www.target.com/c/lilly-pulitzer-for-target-brand-shop/-/N-4ymap

There's a commonality between Trina Turk and Lilly Pulitzer.  Their shared love for bright citrus-color palette and hot Hibiscus Pink and lush foliage (you'll find in both Palm Springs, California and Palm Beach, Florida, same latitude) in warm weather-friendly silks and jerseys and strapless, plunging V-necks, halter straps, maxi-dresses, and caftans.

To the style-blind or the fashion uninitiated, Trina Turk and Lilly Pulitzer are interchangeable, making a solid but fun Spring/Summer/Resort wardrobe.

http://www.target.com/c/lilly-pulitzer-for-target-brand-shop/-/N-4ymap

Coachella isn't the only music festival around.  There's Bonnaroo Music and Arts Festival in Manchester, Tennessee, the South-East's version of Coachella.

This Lilly Pulitzer for Target ensemble is both Coachella and Bonnaroo appropriate.  It can go both ways and the frilly trim and eyelet lace can go beyond the festival grounds.  A wise Summer investment.

So far, this is it for Coachella style and beauty.  However with Coachella being split into two manageable weekends, don't be surprise to see more Coachella-ing next week. Keep posted.