Saturday, December 28, 2013

Lisa Hoffman Beauty Fragrance Jewelry, Chic enough to pass through TSA...and Keeps You Calm.

By Laura Medina

http://www.lisahoffmanbeauty.com/shop/fragrance-jewelry

Have family/holiday commitments and dashed dreams stressed you out?  Does traveling, jostling through the airport, being body-searched by TSA, and flying next to a smelly, chubby passenger set your nerves on edge?  Really need your perfume and fragrance spray but TSA confiscated them out of "passenger safety?"
Have no fear.  The veteran and world-wise jet-setting wife of actor Dustin Hoffman, Lisa Hoffman experienced and encounter every beauty emergency there is in all four corners of the globe, visiting her busy husband on set in far-flung locations.

She first started Lisa Hoffman Beauty providing sample/travel-sized cleansers and lotions after being exhausted decanting her cleansers and moisturizers into travel tube and jars.  Once she conquered that category, Lisa noticed that it's tough to bring along your favorite fragrances and scents once TSA gets a hold of them and discovering your favorite bottles of perfume are smashed due to rough handling, is not fun at all.

This was the "epiphany" moment.  Realizing there's a neglected gap in the beauty market, Lisa set to form a more practical but no less stylish category, travel-worthy "fragrance jewelry."



 Like they say, necessary is a mother of invention.  An ingenious innovation where solid beads of perfume (an ancient form of fragrances) are stored in filigree pendants or lockets.  The scents are gradually released over time, providing a stable scent for those need a quick but subtle whiff to calm one's nerves or make sitting next to a smelly person bearable.

They come in bracelets, necklaces, and earrings.  She has the Gold and Black Collection and the Swarovski Pearl Collection.  If you fell in love with a specific fragrance bead, don't fret.  The refillable fragrance beads come in this adorable jar, fitting a vanity/dressing table.  The beads come in six different scents.

http://www.lisahoffmanbeauty.com/shop/tom-binns

Lisa collaborated with Tom Binns for a different take on her fragrance jewelry line, more architectural, more fashion-forward, more amphoric-literally.

He designed amphoric pendants molded on bracelets and the amphoric necklace pendants are literally perforated vassels holding fragrance beads, steadily sending a scented trace for a fast sniff..;and nobody will notice.

Lisa Hoffman Beauty's Fragrance Jewelry line is available at New Beauty at Fred Segal Santa Monica and Beverly Wilshire gift shop, and Home Shopping Network and on her site, http://www.lisahoffmanbeauty.com/shop/fragrance-jewelry.

Now, go buy something for yourself...for a change!

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