Bobi, the Celebrities' real favorite Everyday Wear

By Laura Medina

Sure, we may gee-gawk and ogle haute couture celebrities pose on the red carpet but what do celebrities actually wear off-duty?

A steady stream of them are happily in bobi, a comfortable contemporary knit-wear of fashion-forward tees, tunics, dress, and tops that keep Young Hollywood hip without being ostentatious about it, like Anna Sophia Robb and Gilles Marini.

 

 What really gets this scribe is bobi equates style plus basics.  The basics don't have to be dull and sloppy; and style doesn't have to be in your face about it.  When met, bobi's knit tunics, tops, and dresses are quick and easy classics that you can stash in your carry-on at the last minute, such as this cowl tunic.

Have that favorite v-neck tee you will always remember because it fits, it moves with you then it disappeared off the face of the earth?

Have no fear, bobi's Kara Lusardi is here for the rescue with celebrites' classic basic, the pocket V-Neck Tee.

Basic knit wear never means staid.  Kara added flounce trim to the light blue asymmetrical dress (left) then punched up resortwear backup, the halter maxi dress in slushy orange and mod brown stripes (middle).

bobi's Fall 2013 continues the blue trend in curve-friendly cowl neck tees and tunics.  Knitwear, thanks to current technology, transforms into structured but comfortable "sweater" blazers that moves with the body.

Male celebrities have envied their female counterparts in grooving about in the ease of bobi's knitwear.  Now, Cisco Adler has a say in bobi's new emerging mens knitwear line, bobi's Men.  Of course, those lucky male celebrities were the first to get them.  The mens line has proven to be such a hit in Europe that Bobi's Men will launch in Fall 2014.

 

The high demand for men’s has encouraged bobi to launch a limited edition collection earlier, for Fall’13/Spring’14 titled bobi Collaborative with Cisco Adler.  Th is line will be available exclusively, in the US for two seasons.  

 This collection will feature the high end, cutt ing edge, haute fitt ing t-shirts Bobi Men’s is famous for, as well as branch out into a full knit men’s collection, with a variety of texture, fabrics and washes.   This collection is for the metropolitan man who is sophisticated, edgy and individual, much like the women.  The vibe is Johnny Deep meets young James Dean with traditional knit garments roughed up with rock and roll flare.

bobi designer Kara Lusardi chose Cisco for this collaboration for two reasons.

“He is my model customer and he is a talented artist. Cisco and I met through his wife bobi model Barbara Adler.  He became a fan of the brand and we had talked multiple times about doing a line together.  I like the idea of side projects and collaborating to express a variety of ideas.  I love being around other talented artists and I think by working with Cisco, I will feel inspired to push my ideas and enhance the men’s line.  I like his point of view, taste level and fresh ideas.  He is very involved in the whole design process.  I am doing this project while we have the chance before the bobi Men’s line hits the US in Fall 2014.  Th e Bobi Collaborative with Cisco Adler collection will be available exclusively in the USA featuring bobi Men’s best sellers, celebrity favorites, and fashion forward cu ing edge styles with hot fits.  Bobi will use this as a chance to prelaunch and test the USA market, while Cisco makes his mark as a designer collaborating with myself on this project.  He hopes to continue on with his own clothing line and open his own stores.”

bobi collaborative with Cisco Adler will be available in boutiques nationwide in Spring 2013.  Cisco will be making appearances and doing performances at select stores carrying the line alongside his “ALOHA” tour.

So forget the bedazzled, bling-ringed out tattoo graphic tees and get with it and get hip with bobi's cool and subdued tees, tunics, and dresses.

After being in low-key business for seven years, bobi is bubbling up.