Italy's freshest foot and arm candy.

By Laura Medina

Ballin feather and rhinestone-encrusted pumps.

In the week-long celebration of Italian art, culture, and design, the second, third, and fourth days shifted towards something the majority of women...and girls can understand, use, and dream about...the freshest and the most current pumps and bags coming from Italy today.

During the 150th birthday and unification of Italy, it is being used as a launching pad for the latest and newest in Italian design, the trade commission are holding an open fashion house where Italy's hottest brands are making their first official United States debut.

These past three days are the first time these brands have been shown anywhere in America.

The multi-colored feathered and bejeweled Ballin pumps are worn by Italy's hottest young starlets, hoping they'll be worn by Hollywood's hot, young, things.

Balla Billa bike saddle bag/purse.

Since the majority of Italians still bike around town, it makes sense to design a dual purpose saddle bag straddling the rail then swung away as a double handbag with a very long strap.

A great accessory for your Vespa-riding high/college student or girl about town.

These adorable rosette pumps, sandals, and flats are by Manas Lea Foscati, Italy's Nine West...fashion-forward and reasonable.

These snake-skin pumps are by Italy's most high-end brand, Mauri. They specialize in exotic hides and tans. At first, the attendees thought they're made out of wood. Nope, it's python.

The Italian Trade Commission thinks it is easier to introduce new brands in Los Angeles than it is in New York.

Wearily, unless you are a big, established brand like Versace or Dolce and Gabbana, New York is a tougher market to crack. If you do an open house during the day, nobody comes because everyone is working. If you do an evening event, then it has to be the major brands because they can afford the bashes and parties. An effort most young companies and talents cannot accomplish.

But here in Los Angeles, the entertainment capital, it is easier to break new brands into the American market place.

Movies and television shows' costume designers and stylists are always hunting for fresh brands to provide fresh looks to the shows or their celebrity clients. Being exposed on a movie or a tv show is great awareness.

These Hollywood starlets love being the first to wear the latest products.

Again, during a calming, warm, sunny afternoon, costume designers and stylists are available to walk in and inspect the latest trends at a much lower cost.

La Dolce Vita displays the freshest foot and arm candy in the heart of Rodeo Drive.