Pre-Golden Globe Primping, Nivea Proves that Men do give a Damn

By Laura Medina

The Nivea for Men Dessert Burlesque Dancers, http://www.youtube.com/watch?v=Zhd5lYm5pMA

The day before then the night preceding the Golden Globe Awards, Nivea for Men transforms jeweler, Pascal Mouawad's Beverly Hills hillside mansion into a man cave during the day then a playground at night.

One of the garages was kitted out as a barbershop-slash-man spa where Proper barbers help match Nivea for Men skincare with the attendees' skin types.

For Nivea, this is them unveiling a new concept, the pop-up barbershop.

Currently, they are at Sundance right now.

Their catering is two folds. One, they are catering to the young men emulating the Don Drapers and the Roger Sterlings of the world-men so masculine that they equate dapper grooming with power and sex appeal.

The another is the more down-to-earth convinence of Golden Globe attendees who need a proper shave and haircare and grooming before the big day, in front of the cameras-and need help quick.

In other words, these men do give a damn.

The Nivea's mens skincare staff and Proper Barbershop barbers are serious about offering accessible, efficient, but top-notch skincare.

The men like that idea they can get Nivea anywhere, anytime...at a reasonable price.

The no-frills Q10 Revitalizing Eye Roller Gel is an eyeball roller pen with concentrated under-eye cream is no slouch in quality.

It simply rolls and grooves over and under the eye lids, over the creases, and the bags underneath the eyes, cooling and soothing them. Guys like the cooling and plumping sensation.

This girly scribe, herself, finds it handy in perking up her peepers when going from day to night nonstop. She can pop it in her clutch for a fix-me-up.

The gentleman clientele have their pick of two lines, the soothing Q10 Revitalizer Line and the Sensitive Skin Line for oilier complexions.

Neither too greasy or too dehydrating, the Q10 Revitalizing Line refreshes and softens oilier complexions. The cooling Eye Roller Gel is the line's stand-out item.

The Sensitive Skin Balm is popular among those with dry skin, in-grown hair, or those with beards and mustaches.

The skin in and surrounding the beard and/or mustache tend to be irritant and needs extra soothing, especially with the in-grown hair bumps.

An experienced Nivea fan suggests rubbing and massaging the Sensitive Skin Balm in before shaving to help release in-grown follicles and after-shaving to calm the skin.

The balm is a cross between a toner and a moisturizer.

After being steamed, trimmed, and primped, the guys crossed on over to the Camacho Cigar Lounge where cigar fanciers puffed and tasted mild, medium, and bold cigars.

The daylight time delights took a break for three hours before the man caves transformed into a guy's playground at night.

Gone are the barbershop, the cigar lounge, the hair styling and the women's makeup station.

In are the buffet stations of lamb chops, roast beef, tacos, and sushi.

Returning back to the mansion, attendees were given a badge of bucket lists.


The first item to check off, "Reinvent Yourself," young dudes grab more Nivea for Men goodies off the master bathroom shelves and the master bedroom bookshelves.

"Get Tastefully Decadent," after munching and stuffing oneself on so many savory treats, folks were roaming around for something sweet to balance their taste buds.

The Dessert Room didn't disappoint. People were just happy with tables of chocolate-dipped candied apples and brownie lollipops. But, when the blues song about sweets popped up, out came the Nivea Dessert Burlesque Dancers. They shaked and shimmied among the candy-snacking patrons. Check. Done.

"Make a Hole in One," once the dance stopped, folks wandered across the hall to a Nivea Navy Blue mini put-put golf course in a little room that was getting increasingly packed.

Someone suggested that I walked down to the pool, get some fresh air, and be photographed with a tiger-huh?

"Tame the Wild Beast," the biggest thing to check off your bucket list to get photographed with a tiger-a tiger cub actually.

Respecting wildlife night photography, this intrepid party animal didnot use flash photography directly into the cub's eyes.

Party animals hustled in quickly to have their photos taken with gnawing cub then hustled their butts out of there, to finally...

Receive the easiest check-off on the list, being rewarded with a Nivea for Men gift bag.

Cannot be more straight-forward than, "Snag the Swag."

The day started with serious masculinity then ended with sexy silliness.

Yes-this scribe got photographed with a baby tiger!