Meet Juicy Couture's new designer, Erin Fetherston

By Laura Medina

Juicy Couture's new girl, Erin Fetherston.

In a rare in-store appearance, Juicy Couture debut its newly-appointed designer to further the brand onward-Erin Fetherston.

Autographing copies of her Holiday 2010 Collection sketch.

For her being brought on board as the new designer behind Juicy Couture, she feels it is her purpose to evolve the brand, not revolutionize it.

Ms. Fetherston autographing her sketch for this scribe.

What the shopper see currently in the stores is the last collection helmed by the original Juicy Couture girls, Pamela Skaist-Levy and Gela Nash Taylor.

Ms. Fetherston's collection will not debut until this November.

Ms. Fetherston's Holiday 2010 sketch specially autographed for this writer.

At each stop during her tour, Erin signed copies of her sketch for her Holiday 2010 Collection which is a sneak peek of what will come up as Juicy Couture, the next generation.