When Barry Alford met Jefferson Hoffman, a Minnesota native, they were Arizona State University football players constantly slathering on women's upscale lotions and balms for their suffering skin, boomeranging between extreme cold and dry desert Arizona heat.
It was rough at first, getting ribbed from fellow football players for stealing from the ladies. Then, when things quiet down, their teammates confided in them for product advice for their own problem skins and blemished faces.
Both health buffs and atheletes, these jocks figured there has to be a better way to take care of their skin than stealing women's skincare. Alford always equate smooth, clear skin with a body in top performance. His teammate, Hoffman share the same belief. Both recognized there is a gapping hole in men's skincare for high performing lotions and cleansers for men that doesn't reek of vanilla or florals. Knowing that men's skin is thicker and oilier, they know their products have to be durable and potent without being fussy. They had to wait for the right time and formula.
When a family member suffered a severe neurological-related illness, Alford stumbled upon Sirtuins and their ability to prolong cell longevity. Known as "youth proteins", they were also being researched for skin care products.
Now, that they found the right formula, Barry and Jefferson named their skincare line, Alford and Hoff then quickly built an all-male celebrity fan base. Name brand atheletes flock to them because Alford and Hoff understand an active man needs for his skin. Marcus Allen and Lawrence Taylor, to name a few, are fans.
You can find their entire line at their site, http://www.alfordandhoff.com/store/, as well as Fred Segal/Ron Robinson in West Hollywood.
In using their products, Barry and Jefferson offers clean-cut tips:
CLEANSE Use: Massage onto wet skin, lather for one minute, then rinse. Sensitive skin may experience slight tingling. Avoid contact with eyes. Key Ingredients: Exfoliating AHA, Calming Oat Extract, Soothing Cactus Extract and Sea FennelResults: Deep cleans, gently exfoliates, removes impurities, and activates cellular renewal clearing away dull and damaged skin
SHAVE Use: Massage cream onto warm wet skin to create a light lather. After shaving, rinse thoroughly. Key Ingredients: Allantoin (soothing) and Pro-Vitamin B5Results: Improves skin condition leaving it soft and hydrated
EYE Use: Morning and night, gently apply ultra light cream to area above and beneath the eyes.Key Ingredients: "SIR2stac Complex", Dipeptide-2 (firming), Tetrapeptide (elasticity)Results: Routine use delivers maximum penetration and eye lift
MICRODERMABRASION Use: Twice a week, after cleansing, massage evenly onto face and neck in a slow circular motion avoiding eye area. Rinse thoroughly. Key Ingredients: Exfoliating Magnesium Oxide Crystals, Aloe Extract, Oat ExtractResults: Evens tone, diminishes fine lines and wrinkles to deliver a younger more energetic complexion
MOISTURIZER & MOISTURIZER SPF 15 Use: In the morning (for SPF) and evening , following Serum application, gently massage moisturizer into face and neck area. Sensitive skin may experience slight tingling. SPF — For optimal performance reapply after extended sun exposure. Key Ingredients: "SIR2stac Complex", Natural Amino Acids, Bamboo Silica, Glucosamine, Phytosterols, Sodium Hyaluronate , Plankton Extract (SPF only)Results: Moisturizes for younger looking skin. Moisturizer SPF Protects from the sun’s rays
SERUM Use: Morning and night, after A & H Cleanse, gently massage a thin veil of intensive "SIR2stac COMPLEX" formula over entire face and allow to absorb. Key Ingredients: "SIR2stac Complex", Modulating Rice Extracts, Rice Botanicals, Crithmum Maritimum Extract, Marine Lavender, Pea Extract, and Natural Amino AcidsResults: Breathes new life into skin and combats and reverses the skin’s aging process
For something more traditional, with more heritage, a person can't go wrong with Caswell-Massey.
Since its founding in 1752 in Newport, Rhode Island by Dr. William Hunter, Caswell-Massey has been privileged to serve a distinguished clientele including the Founding Fathers, the pioneers of Wall Street, and legends of art and film.
This all-American brand can be found at Fred Segal and on their site, www.caswellmassey.com.
Almond Pre-Shave Oil- $12
Moisturizing natural oils and extracts help to prepare the beard for shaving, and help protect from razor burn and ingrown hairs.
Almond shave cream- $16
Rich lathery cream leaves the skin smooth, soft and moisturized.
Greenbriar Cologne spray- $30
With a blend of scents including Artemisia, sage, thyme, and a hint of lavender, seasoned with sandalwood, vetyver, and amber, it’s just the right amount of fragrance.
Leaves the face brisk and smooth and gives dad an incomparable close, comfortable shave.
Whether it's high tech or traditional, now you can give daddy something he can use. No more ties!
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