
Brad: "The brand is straight up for every guy. It’s not demographic specific. It’s not genre specific. There are guys who are rock n’ rollers who love it. There are guys are in hip hop who love it. There are guys who are preppy who love it. As far as fabrications goes, we do really simple, interesting organic fabrics and some really complex, cool synthetic things as well.
I’m wearing a cotton nylon stainless steel."
Rocco: "There’s even a stainless steel stitch. When you move it with the light, you can see it."

Victoria: "For inspiration, from daily life. Getting frustrated from the lack of really awesome clothes to wear. So actually, I create stuff that I want to wear. Because I’m a business woman. I’m a mother. I like to be sexy. I like to comfortable. There’s really not a lot out there. Something I can dress up and go out in."
Division E's chic, edgy but easy separates for the hip, busy woman on the go.
Victoria:"I am the customer. I design for myself. I created Division E for me. "

Rocco chatting with Beautiful White Trash's Nikki Lund.
Nikki Lund: "3 different tiers for 3 different types of women. Everyone has that playful, silly but sexy degree of White Trash Beauty in them. Inspiration-strength of a woman. Love Black. For Fall 2010, black is the new black. Geometric shapes. Strong Suiting for Women. Interpretation of men’s clothings. Lost of materials. Zippers. Hardware with soft silhouette. Juxtaposition of the soft and the hard."
"Twilight"s Nikki Reed, astonished they both speak Greek and how she escapes to the south of Greece to chill out away from the public's glare and fame. It's not all fashion all the time, Rocco jokes it up with "The Girls Next Door" Bridget Marquardt and manages to get the scoop on her limited edition of jewelry she's going release next month in May.
Rocco, The Arriviste, wants to thank you for lending a helping and informative hand in recapping the hits out of LA Fashion Weekend at Sunset Gower.
If you want to watch this dashing man getting to know industry heavy hitters in NY and LA, watch him at Fashion News Live.
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