By Laura Medina
Not Your Daughter's Jeans was the forerunner in the highly engineered jeans specifically tailored towards to mature, fashion-conscious women who are in-demand enough to live active by stylish lives.
The founders found that "gap" then successfully fill-in and dominated it.
It took awhile but NYDJ's their first spokemodel that represent real women who withstand passing fads and fancies...Helena Christensen for their new Fall 2013 campaign, “Walk in Beauty.”
The “Walk in Beauty” campaign is the apex of a five year re-branding effort for NYDJ that reflects a modern, ageless, and fashion-forward image of the brand. The concept of the campaign interprets the confident, euphoric, and beautiful feeling women have when they first try on NYDJ.
“With the evolution of our brand and expansion of product, this season was a perfect time to push the boundaries on our advertising and take it to the next level,” explains Edwin Lewis, Chairman and CEO of NYDJ. “We conducted a widespread search of models and actresses for this campaign, looking for the right fit,” states Lewis. “Helena rose to the top because of her incredible beauty and legendary fashion experience, and also because she is a woman of substance who embodies the self-confidence and beauty women feel when they wear NYDJ.”
The '90’s Supermodel Era may have passed, but these timeless beauties are proving their staying power in the industry with a slew of new fashion campaigns and runway show appearances.
These '90's Supermodels represent the NYDJ customer, a stylish and experienced woman who had stand the test of time, whizzing through every whim and fad there is while staying true to herself.
Since the television commercials, a first for NYDJ, are scheduled to air on national and cable networks beginning September 9th, Helena has the experience, the professionalism, and the comfortable of being on time while at ease filming ad campaigns, a true lady, not a wild-at-hear ingenue.
Don't worry, Helena like NYDJ women, she knows what she's doing.