Monday, June 18, 2018

Pink Pump Beauty Panel Tackles Generational Age Discrimination in Social Media & Marketing.

By Laura Medina

Compared to Baby Boomers and Millennials, Gen-Xers are smaller in numbers but very big yet hidden influence, making a very big and quiet impact on society, the economy, technology, and social media.

A many technology, from the internet to graphic design to shopping that are now the norm for Millennials and Gen-Zers, were quietly invented by Gen-Xers.  Only National Geographic network recognized, gave credit, and paid respect to this generational revolutionaries, "Breaking the Mold," http://channel.nationalgeographic.com/u/kctSfm4mpx0eUwS-Cz6VkZYPbrJmVUyhaM31DouNwTXpHWJ1nujglhP1ociblBxyE4UknHbhF_B7YiFQ/

Thanks to Gen-X's younger cohorts, Millennials, these younger cohorts has taken over, took advantage, and conquered then took social media as their own, leaving the originators in the dust, much less the still youth-oriented Baby Boomers who still hold sway in economic leverage.

This stings more in image-dependent Instagram and YouTube beauty advertising, where Gen-X and Baby Boomer cosmetic and skincare inventors are being discriminated against at particular beauty conventions, where the "Get Them Young" mentality is desperately predominating. 

Gen-X and Baby Boomer journalists and vendors, who professionally rsvp and confirm (through proper registration) weeks and months prior to these particular conventions (which are mere souped up trade shows) are being denied and refused access to these particular tradeshows, when they do appear then denied access, whereas the younger end of Millennials and Gen-Zers (who either apply late or none at all) float right by on, thick on low end makeup and thin on knowledge...and professionalism.

The panelists of professional women at Pink Pump Beauty Panel were discussing this age discrimination and popularity over professionalism and cheap advertising towards the low end with very little or no experience at all.

This professional women panelists range from attorney to a social media celebrity to a veteran beauty industry professional, age ranging from Baby Boomer to Gen-X to Millennial.

If traditional blogging's saving grace is Advanced Style, http://www.advanced.style/ then Pink Pump Beauty Panel is the beauty industry's saving grace.

These women tackle the problem head-on with industry wisdom and knowledge.

They are not afraid to tackle the irony of particular beauty conventions being financed by traditional, big brands who have catering to their grandmas and great-grandmas while discriminating women over the age of 35.

Whilst selling and pitching advanced wrinkle creams and serums and anti-aging makeup to the acne-spewing tweens and teens who lack the funds to buy these advanced beauty products, the Pink Pump panelists can't help but laugh at the huge gapping canyon and the disconnect between the who these beauty products are meant for and who these brands are selling to.  Imagine anti-wrinkle creams and serums and makeup being pitched and sold to 10 years-old girls...and boys experiencing their first pimples.

The discrepancy practiced by these particular beauty conventions and the crowd they're attracting is so huge that these industry professionals think it's a joke and a joke that's wasting money.

Yes, it is a matter of marketing targeting your audience but these, not all nor every, particular beauty conventions do not have to practice age discrimination or accept it.

Which is ironic, considering one particular beauty convention that sends out a non-discriminatory mission statement from the get-go, from day one, says it practices 
inclusivity of race, ethnicity, and gender orientation (believing casting a wider net gains a bigger market) but puts a blocking hand towards women...and men over age of 35.  Yet once setting foot inside, all these young crowd are swamped by anti-aging products over the price of $65 to $100 and beyond.

The Pink Pump Panel veterans cannot help but laugh at and state this discrepancy, beauty conventions wanting too young an audience who are too young and too poor for high-performance, upscale luxury beauty products that only Gen-Xers and Baby Boomers have the cold, hard cash and authentic needs for, and have absolutely no problem in buying many more in multiple amounts.

Yes, these younger Millennials and Gen-Zers can jump on social media to instantaneously advertise these products for free and these beauty brands are more than willing to advertising for free, bypassing the cost of a real, old-fashion ad agencies.  But, these too-young an audience don't have a reason to use, try, and review these expensive beauty products unless it tackles their immediate hygiene needs and facial concerns.  According to Jacklyn Smith, the excitement might attract consumers but it's the quality of the products that keeps them. How can you keep the customers, if they're being paired with wrong high-performance products meant and developed for different age demographics.

Yes, there is a solution and an answer to solve this age gap discrepancy in target audience and purchasing power by people who actually need these high-end products.

It like goes back to this particular beauty convention that has been preaching inclusivity for the longest time, with its founder.

During the first and second time covering this particular beauty convention, the founder was outright friendly, warm, accommodating and nurturing by randomly selecting a fan, from the audience, then giving this fan an impromptu YouTube class, training this fan how to pose and how to use brushes and makeup to appear professional in a YouTube makeup tutorial.  This fan looked as though she was blessed by god.

Why can't this beauty YouTube celebrity, who founded this particular beauty convention, try real, complete inclusivity and approach and offer the same friendly offering in training technology to experienced Baby Boomer veterans in having fun doing YouTube tutorials, utilizing their years of knowledge then preserving for the next generation?  Since these beauty veterans were meant for these advanced makeup and skincare, putting their reviews and experienced applications will be a boom for YouTube and beauty convention industry in general?

Once mastering the basic, there are no rules in beauty and beauty comes in all forms, shapes, and colors...and ages.  Age ain't nothing but a number.

Remember, today's hotties will be tomorrow's veterans.







Thursday, June 14, 2018

Making Better Dads then Treating Them For Being Great Dads By Making Them Great Men First...Then, You Treat Them.

By Laura Medina

Women, young and old, especially young, aren't the only ones bemoaning the quality of young men coming up in the world. Hello "douchebags?"

Elder, mature, established real men are deeply concerned by the shoddy treatment towards and irresponsible, abusive behavior by young men, who use their biological physiology for  self-destructive behavior and abusive, degrading, and destructive behavior towards women and children and others who are incapable for defending themselves.  This also reflects men's downward spiral in the job market and pursuing higher education to better themselves positively.

Established psychotherapist, counsellor, and life coach, Gunter Swoboda has witnessed and treated troubled men, young and old, in how to man up without hurting others in the process.

More than anything, Gunter wants men to use their power for good use and positive construction for helping, defending, protecting, and supporting those who need and appreciate the help and the gifts that comes with being a man.

Gunter is a trend-setter in this new trend of men utilizing their natural gifts, stepping up to the plate where being a gentleman is being a real man who doesn't victimized others to improve a frail state of ego.  This new trend of being a real gentleman, is backlash towards  the "douchebag" trend, unfortunately accepted in mainstream society of "boys being boys."

Gunter doesn't want "boys."  He wants men; and he's willing to show them how.

As an avid surfer, he uses surfing metaphors in how to easily navigate today's waters and societal waves in how to still be a good man in an ever-changing world.  One doesn't have to lose one's masculinity to surf the waves of change.  One doesn't have to be a male chauvinistic pig to retain a masculinity.

There are many kinds of masculinity.


If you order "Making Good Men Great" this Father's Day weekend, you'll get either a signed sticker sent to them to affix inside their book or a 10 minute Skype or FaceTime with the man himself, Gunter Swoboda, when you need it the most.

Alrighty, now that you're a great dad because you became a great man, it's time to treat you
on Father's Day with what you really want,..and it's practical.


A sturdy classic bike with a basket full of Italian Peroni Beer on Father's Day?!

Why not?!  It's a gift that he wants to keep on giving.

Peroni Nastro Azzurro, Italy’s No.1 premium beer, is unveiling its first-ever collaboration with coveted fashion bike brand, Martone Cycling Co. This limited edition “Martone for Peroni” bike was revealed in May and doubles both as a functioning, versatile lifestyle essential and as a coveted design item turned collector’s piece.

The Martone for Peroni bike was designed to conjure daydreams of a quintessential Italian summertime, of afternoons spent leisurely pedaling through the countryside, with a picnic in your bike basket and the sun on your back. There is a European sensibility to the design and usefulness of each Martone bike, aligning perfectly with the fashionable Italian lifestyle represented by Peroni Nastro Azzurro.

“Who doesn’t daydream about warm Italian summers? Both Martone Cycling and Peroni evoke ideas of carefree, light-hearted luxury – where for a moment, we set aside our troubles and get lost in happiness,” said Martone Cycling creator Lorenzo Martone. “My family is of Italian lineage, so this partnership makes me happy in my soul. It feels like a celebration of the good life and a reminder to enjoy the simple pleasures. In the end, that’s all that matters.”

Pulling inspiration from the luxurious, nonchalant undertones of Federico Fellini’s masterpiece “La Dolce Vita,” the 50-cm step-through Martone for Peroni bike is outfitted with an architectural basket perfect for carrying a picnic bursting with Italian noshes, such as Peroni and fresh cheeses, or olives and cured meats. The clean white frame is accented by Peroni’s signature blue in the rubber wheel treads and seat, and a more translucent blue is seen in the Lucite pedals. A pop of red accents the classic design in the handlebar grips and in Martone’s signature red chain.

“Peroni embodies the understated style and impeccable quality that Italy is celebrated for in all that we do,” said David Schmid, Peroni U.S. marketing director. “That’s why we’re so thrilled to partner with Martone, another brand that beautifully represents the best of the Italian lifestyle and shares our commitment to craftsmanship. Through this collaboration, we’ll bring a little taste of the easy and subtly sophisticated Italian summer to America.”

The limited edition collector’s bikes will be available for purchase exclusively in the U.S. through www.martonecycling.com beginning June 6.

In addition, a special sweepstakes giveaway will run from May 2 through August 31 for U.S. residents 21 and older to win one of these designer pieces. No purchase necessary. For official rules and details, including how to enter, visit  www.BikePeroni.com. Void where prohibited.  

Monday, June 11, 2018

Watermelon Skincare

By Laura Medina

Thanks to extraction and refinement technology, instead of eating tons of messy, delicious watermelon, we can simply smear and swipe watermelon's antioxidant benefits on our face and skin for oil-free hydration.

Watermelons are rich in antioxidants so it prevents ageing of your skin. They are also considered as natural toners and good for exfoliating the skin. It protects skin from sun damage, moisturise the skin and help you look fresh and young.
Watermelon as 92% water content and is rich in vitamins A, B6 and C, amino acids,  lycopene, and citrulline, an amino acid unique to the fruit.

Lycopene tackles sun damage and excess pigmentation, or melasma, for its gentle lightening effects.

Once science discovers that watermelon tackles wrinkles and fine lines, as it calms down redness for sensitive skin, watermelon is a miracle skincare ingredient.

Watermelon tackles wrinkles through it's own unique amino acid that is named after watermelon, the fruit, citrulline.

Glow Recipe's Watermelon Pink Juice Moisturizer lotion provides those benefits year-around without refrigeration. 


Milk Makeup's innovative and practical solid tube of watermelon serum, that you can twist up anywhere from home to gym, conveniently cools down the skin with oil-free, hydrating 
lycopene while calming with citrulline.

Both of these are the less messy, not sticky options of having to smear mushy watermelon all over your face and body while being realistic applications in using the best of watermelon out of Summer.

Thursday, June 7, 2018

Aloha Poke Co.'s Surfer Chow is Beauty Food and It's Fun to Chow Down On.

By Laura Medina

Cool, literally during Summer, and hip doesn't have to be snobby and healthy doesn't have to be raw and skimpy.

What is poke?

Aloha Poke Company is bringing sushi-grade fish to the masses in approaching salad bowls and in bag of Frito Chips.


Yep, you heard right, the home-down sushi-grade poke in a Fritos Chip in the Frito Bag.  A creamy, crunchy combination, blended and while paying homage to Texas' jalapeno peppers and Volcano chili and ponzo mayonnaise.  A healthy and fulfilling and fun munchie for late-night or at a festival or fair.

That's the thing about Aloha Poke Company.  It's all about taking something very intricate and very traditional and very strict, time-consuming, hand-rolling sushi then having hungry Hawaiian surfers who want something healthy and fresh without the fuss.  They basically dump the sushi fish and the accompanying sushi ingredients of seaweed, fish roe, sliced vegetables, and steamed rice into a bowl then chow down, instead waiting hours for delicate, dainty hand rolls to be rolled for hours.  It's approachable sushi.

Those sushi-grade fish, aka poke, has taken hold, here in trendy, healthy Los Angeles, for the past three years now.

Angelenos want something fresh, clean, healthy protein to keep them fueled, fat-free and rich in collagen.  A poke bowl is accessorized with anti0xidant rich vegetables.  More oomph to the system.


Aloha Poke Company carries antioxidant peach tea by Tea of a Kind.


After setting your taste buds on fire with the jalapeno peppers and Spicy Aioli, Volcano chili and ponzo mayonnaise, and traditional sushi condiment, wasabi, you can customized your poke from scratch or adjust the existing poke bowls to your likings.

To quench your tongue,  you can skip the jalapeno peppers and ask for the absolutely hydrating name-sake Aloha Bowl with pineapple and cucumber with any sushi-grade poke fish of your choice or tofu then ask for extra sprinkling of tobiko, accessible and traditional sushi caviar for extra bursts of hydration and crunch.

If crunch is your choice of fun, they can toss in Maui Onion chips on anything you order.

Good doesn't have to be snobby.

Pro-surfer and Hawaiian Laird Hamilton says aloha to hello to good-bye and everything in-between.  Aloha Poke Company welcomes to all at anytime.





Tuesday, May 29, 2018

Mayumi Hotel, Home Away From Home, Not Air BnB.

By Laura Medina

This scribe wished a proper hotel with a communal attitude was around when this scribe's feet were getting wet in the City of Angels.

Mayumi is a new type of hotel that isn't a chain or hyper-stylized nor a stranger's Air BnB.

Nope, it's a new type of "home away from home" hotel.

Mayumi gives you the best of both worlds – a private haven and social hub. 


Guests can belly up to the central kitchen island table, dividing the kitchen from the living room.

For actors to aspiring entertainment hopefuls to hipsters checking the real Los Angeles, Mayumi is discreetly yet centrally located in Culver City, between Sony Studios and the Fox Hill Mall, the real Hollywood.

Even standard, contemporary hotel rooms, the communal living room/kitchen/lounge makes you feel at home.  Even the living room has a charging docks for your phones and tablets.  Guests can relax and read in the living room lounge or memorize their scripts.


Privacy is where it's much necessary.

Each hotel room is their own unit, with an ensuite private restroom. Featuring a soft water system and rain shower, add the plush towels given for a spa like experience within your own suite. Relax on luxury linens and a supremely comfortable mattress. Have control over your environment at your finger tips with smartphone app managed lights, shades and thermostat. Be productive using a free private network with high-speed fiber. Housekeeping keeps everything tidy so you can focus on living.


On a normal, sunny, perfect climate California day, the roof-less, inner-courtyard/lobby is a sanctuary.

But hey, Mayumi has Millennials and Gen-Xers in mind. It's not your typical hotel.  They think ahead.  The inner courtyard can double as an event space to throw your promotional party with a bar and a grill.  You can't forget the communal kitchen.  It's chef-worthy.

Next time, you're hesitating about rooming at a stranger's house in god-knows-where neighborhood.  Think about the real Los Angeles where the locals and natives shop, snack, and dine and where real Hollywood actually make movies and tv shows and cast them at Sony Studios, all in Culver City.

A stay at Mayumi is no longer than 3 weeks and it's exterior is discreet and a safe oasis for working actors, producers, and directors or for those just wanting a real taste of LA.