He concentrates on reintrepreting wardrobe classics and renovating real all-natural knits and leathers in innovative finishes and polish.
By putting all those technological alterations together, Mr. Kim brings forth a new collection of clothes that have rarely been done before, a new league of causal but sleek attire in weather-protective finishes, a much luxurious choice compare to the more utilitarian North Face.Monarchy Sleeveless Black Knit Jersey Hoodie Dress
Mr. Kim takes the staid little black dress then rebuilt it into a soft but slinky number that is easy to wear and take care of in jersey knit.
An edgy classic.
Monarchy Padded Flight Jacket
His true love are sport cars and motorcycles-and the accompanying wardrobe and accessories.
In fact, his Director of Operations, his wife, Vivian Lee, met over their mutual love of Porches.
As a sports car and motorcycle enthusiast, Mr. Kim's passion brought him together fellow motorhead, Henry Kim (no relations), his business partner.
No wonder, with this triad of automative fans, Mr. Eric Kim has this laser beam-focus on reworking All-American classics, such as the motorcycle jacket and flight jacket which came from the engineering world.
Monarchy Monogramed Flight Jacket
With a hard-core of team of sportscar and motorcycle fanatics at the helm, Monarchy, as a company, is more interested in being an American alterative to Italy's modern, sexy, and luxury causal sportswear titans of Diesel (who also reworks American classics, no different from Mr. Audigier), Miss Sixty, and G Star.
This puts them in a different league, set away from the typical preppy American mall brands, lauching them on the path of premium denim and high-end streetwear, long dominated by Italian brands.
Monarchy's Eric Kim taking his bow while his model wears an Alligator Cut Out Jacket
As of now, Monarchy is determined to be in a head-on collision course with Diesel and Miss Sixty, selling at Nordstorm, Bloomingdales, and Saks Fifth Avenue.
Mr. Eric Kim, as we know, is the only true blue American designer refreshing the American heritage of the automobile and the motorcycle.
Never worry if you cannot handle a Harley, you make his tan motorcycle jackets and coats your everyday wear and people will think you're smart.
Remember, Mr. Kim meant his clothes to be classics, trends.