For eons, these women have been harvesting, roasting, and grinding away argan oil for food and beauty aid. It's Morocco's version of the olive oil.
Now, argan oil is becoming known for it's restorative properties, rich in vitamin E and essential fatty acids, is used for massage, facials and as an ingredient in anti-aging creams. Loaded with natural tocopherols (vitamin E), rich in phenols and phenolic acid, rich in carotenes, rich in squalene, rich in essential fatty acids, 80% unsaturated fatty acids and depending on extraction method more resistant to oxidation than olive oil.
Argan oil soothes psoriasis and other skin diseases. It also heals and seals hair follicles and the scalp. Ideal for the quick and heavy-duty styling that runway models have to endure while being spritzed, sprayed, tugged, and brushed by fashion's top hair stylists, under fashion's most stressful time-fashion week.
Fashion's top woman hair stylist, Odile Gilbert, likes the idea that you can both coat, soothe, and prep the hair and the face while infusing the strands with staying power.
To mirror this dance between tailored precision and soft, sloping curves, and to evoke a feeling of ethereal airiness, stylist Odile Gilbert fashions a voluminous hairstyle that revels in the organic, chaotic nature of mussed curls. "It's all about volume -- tons of volume -- and a round, fluid shape. This look is very feminine." says Gilbert, adding "It's not feminine-frilly; rather it's femininity with a modern twist."
Orlando Pita, using Moroccanoil Hydrating Styling Cream for highlighting smooth elegance for a natural ease, texture and flow, creates beautiful, fine-textured low twisted chignons with touches of delicate long strings of intricate seed-beads swept throughout strands of the hair.
“We used argan-oil infused Hydrating Styling Cream to prime the hair and give it a natural-looking, frizz-free texture with a soft hold,” noted Pita. “The beads were designed to blend subtly through the hair; appearing almost as if they’re embedded in the strands themselves.”
Pita plays with texture and keeps the look relaxed and piece-y, without stiffness or tight structure (Tip: Rather than using a brush to blow-dry strands, Pita mussed hair with his fingers as he blow-dried to enhance the tresses’ natural separation and create further definition.)
First prep the hair for blow-drying using argan-oil infused Moroccanoil Hydrating Styling Cream to give silky shine and soft hold while eliminating unwanted frizz.
While blow-drying each section, lightly mist new argan-oil infused Moroccanoil Luminous Hair Spray over hair to lend increased holding power. (Tip: Another coat of Moroccanoil Luminous Hair Spray “lends even more texture and helps provide grip when pinning the chignon into place,” said Pita.) The argan-oil infused hair spray holds a style while maintaining hair’s healthy condition.
Sectioning off the very front of the hair from ear to ear, place the beaded headband on the part and pull the front section back over the band, interweaving its beaded strands with the natural hair.
Moroccanoil Hydrating Styling Cream is an argan-oil infused leave in styling cream formulated to eliminate frizz, condition and hydrate, while adding definition and brilliant shine to all hair types. It provides soft hold and creates an ideal texture for styling.
Moroccanoil Luminous Hair Spray provides natural looking hold, brushable memory, and enhances the condition of hair.
Hollywood, of course, jumped on the argan oil bandwagon, especially since it's holistic and double-duty while supporting a cause.