Tuesday, February 10, 2015

Just Pure Rock n' Roll Grammy Fashion, 2015 Edition. The Color of the Year isn't Marsala. It's a Sea of Royal Blue at the Grammys.

By Laura Medina


The Gentleman Rocker's go-to designer, John Varvatos has unleashed his new Spring/Summer 2015 Collection, right in the middle of last week's Grammys, starring Ziggy and Stephen Marley, Bob Marley's sons.

John Varvatos is proud to feature Ziggy Marley and Stephen Marley in the Spring 2015
advertising campaign. The legendary black and white imagery was shot in Austin, Texas by
distinguished rock photographer Danny Clinch. Dressed in John Varvatos tailored clothing, the
Marley Brothers were photographed for a timeless family portrait.

A six-time Grammy winner, Emmy winner, humanitarian, singer, songwriter and producer, Ziggy
Marley has released twelve albums to much critical acclaim. Ziggy’s musical immersion came at an
early age when he sat in on his father’s recording sessions at the age of ten. Since then, he has
released 8 best selling albums as front man of Ziggy Marley and The Melody Makers and has
released five solo albums. Stephen "Ragga" Marley is the second eldest son of the reggae legend
Bob Marley and Rita Marley. He was raised in Kingston, Jamaica and began singing professionally
at seven-years old with his older siblings Ziggy, Sharon and Cedella, as The Melody Makers. The singer, songwriter, musician, and producer has consecutively landed #1 on the U.S. Billboard
Reggae Album Chart for his solo album and earning a total of eight Grammys (two as a producer)
for Best Reggae Album.

The John Varvatos Spring 2015 ad campaign marks another milestone in the brothers’ careers.
“‘It’s always better when I’m able to do projects with my younger brother,’ Ziggy explains. ‘I don’t
dress up very often, but when I do, I wear John Varvatos.’” Stephen Marley adds, “From the jungle
to the palace, John is a lion!”

 According to Stephen Niedzwiecki, Founder and Chief Creative Officer of YARD and longtime
Varvatos collaborator, “We wanted to strip down the concept of the image to a purely a beautiful,
truthful portrait of two siblings. Just them. Nothing else. We wanted their faces and their body
language to naturally express their bond and love for one another as brothers and music

John Varvatos adds, “The Marley family is legendary. Ziggy Marley and Stephen Marley are
carrying on this legacy in their own authentic way. Working with them has been incredibly
inspiring. They are truly a magical family.”

Additionally, on February 5th a documentary-style short film conceived by YARD and directed by
Clinch will debut on JohnVarvatos.com in celebrations of their father’s 70th birthday, which is the
following day. “There is a spirit of freedom and rebelliousness in Marley’s music. Ziggy and
Stephen carry on these traditions with great pride. Whether dressed up or dressed down, it doesn’t
matter, their sense of self and style is legendary just like their father and this comes across in the
short film,” says Danny Clinch.

In the brand’s Spring 2015 campaign, Ziggy Marley wears a black crocodile jacquard two-button
peak lapel Jake tuxedo, black linen henley, and black Ricards dress shoe. Stephen Marley wears a
black one button peak lapel Austin tuxedo, grey classic fit dress shirt, black silk tie, and black
Richard cap-toe dress shoe.

This latest John Varvatos campaign follows 21 seasons conceived by Yard and photographed by
Danny Clinch, all of which underscore the brand’s affinity for rock ‘n’ roll style-makers. Past
collaborators include Ringo Starr, KISS, Willie Nelson, Jimmy Page and Gary Clark Jr., Paul
Weller and Miles Kane, Green Day, The Roots, Dave Matthews, ZZ Top, Franz Ferdinand, Perry
Farrell, Cheap Trick, Alice Cooper, Velvet Revolver, Iggy Pop, Chris Cornell, Joe Perry, Ryan
Adams and Slash.

You can't forget about the ladies.

Through-out the whole Grammy Week, there was one consistent trend that has nothing to do with the Color of the Year, Marsala, sorry.

At the BET's "Music Matter" supper/dinner/music showcase with Antonique Smith headlining, it was a sea of Royal Blue, for both the ladies and the equally natty and dapper gentlemen.

It was a Royal Blue tide ebbing earlier at Roger Zamudio's Red Carpet LA Grammy Gifting Lounge, a sea of women wearing silky Royal Blue bohemian tops and camisoles trickling in. 

Even the 641-horsepower McLaren 650S parked at the Gifting Lounge was in Royal Blue...

For something Royal Blue, just in the time for Spring or "L.A. Winter," you can get Cavortress' Royal blue silk caftan.  It also comes in orange for Spring/Summer and timeless black for next year's Grammys or at night.


What to pair with Royal Blue in silk?

Can't go wrong with a pair of lacquered black skinny jeans from DSTLD, a high-fashion denim company that cuts out the middle-man retailer, straight from the atelier to you, for under $100!

Real clothes that you can rock all year around.

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