Friday, March 11, 2016

Ahhh, Take a Deep Breathe with Philosophy and Under Armour.

By Laura Medina

Can't complain about the glam slam trifecta of the Golden Globes, the Grammys, and the Oscar, the tent poles of Awards Season, but boy, it's an intense time that takes up your energy, time, and stamina.

Therefore, it isn't unusual for one's immune system to bust down that everyone this scribe knows, is weary, run-down, and sick with some sort of cold.

Seriously, it's time for post-recovery re-boot.

The collaborative launch of Philosophy's new oxygenating "Take a Deep Breathe" Collection and Under Armour's Breathe Bra..,and new mega-store opening at Americana at Brand outdoor mall in Glendale..,can't arrive at a better time, a week after Oscar Sunday.

What folks needed was a breathe of fresh air, whether it was a free, community yoga class with Omar Lopez then...

a post-work, refreshing facial cleansing and oxygenating facial that packs in fresh oxygen into the pores with Philosophy's new oxygen-rich "Take a Deep Breathe" collection and their revamped "The Microdelivery Detoxifying Oxygen Peel" Duo System, and their new sell-out hit, "Time in a Bottle" Serum. 

Philosophy's "Take a Deep Breathe" cream-gel with oxygen is the latest arrival in the enriching but light-weight cream-gel category.  It breathes new life into tired, stressed skin. take a deep breath oil-free, oxygenating moisturizer restores and refreshes a dull, dry complexion suffering from effects of a busy lifestyle that can age skin. with exclusive clean-air technologyTM, skin receives the oxygen delivery it needs to breathe freely, while a patented blend of antioxidants and anti-pollutants helps neutralize damaging free radicals. skin is left feeling stronger and fresher, looking healthy and radiant.

Their new cream-gel, eye cream, and cosmetics carry clean-air technology™, featuring barley leaf extract & patented antioxidant blend, to deliver oxygen to your skin so it feels like it can breathe freely.

Take a Deep Breath Oil-Free Oxygenating Gel Cream: With exclusive clean-air technology™, skin receives the oxygen delivery it needs to breathe freely, while a patented blend of antioxidants and anti-pollutants helps neutralize damaging free radicals. Skin is left feeling stronger and fresher, looking healthy and radiant. 2oz., / $40

Oygenating eye gel cream: all the technology found in the face cream, plus caffeine, a blend of peptides and botanical extracts to help reduce puffiness and dark circles making eyes skin contour appear fresh and rested. .5oz., / $42

There's more to post-recovery renewal than skin deep.  Your brain also needs a re-boot, thanks to the yoga class and mediation.

One in five adults experience mental illness in a given year, whether it be post-traumatic syndrome or the mental stress the majority of us experience on a daily basis.

This is when and why Philosophy and Under Armour hooked up together for #dontforgettobreathe,  for every photo shared on Instagram tagged with #dontforgettobreathe, philosophy will donate $1 up to $10,000 to the hope & grace initiative, philosophy’s mental health cause. 

Marking the launch of philosophy’s take a deep breath oxygenating gel cream and the Under Armour Breathe Bra, the two wellbeing brands join forces to inspire a movement reminding women that breathing can change everything, so don’t forget to breathe.

Plus, one percent of all Philosophy US net sales will go into supporting mental health efforts.

The movement begins with a co-branded inspiration digital video featuring U.S. soccer gold medalist Kelley O’Hara and YouTube star Nikki Phillippi.

In the video, you'll watch Kelley's and Nikki's morning routine, prepping their skin with Philosophy's Take a Deep Breathe Cream-Gel moisturizer then working out in Under Armour's Breathe Bra.  Simple, effective, straight-up. Take charge.

2.   Anyone can join in and commemorate their own “take a deep breath moment” with the photo-generator at

After detoxing your spirit and system with yoga, airing out your pores with Philosophy's new oxygenating skincare, you have to replenish with a protein-packed brunch of ham & cheese croissant, yogurt-berry-granola, fresh fruit, fresh orange juice, and tea then relax with mimosas. 

It's a way to give thanks to your brain and body for surviving and celebrating Awards Season.

Speaking of timing, soon after the yoga/facial/brunch, people trek around the corner to the opening of the new mega-"brick & mortar" Under Armour store at Americana at Brand in Glendale to check out and get new Under Armour gear.

This was this scribe's first step in a Spring time tune-up, new body, new skin, new skincare, and new active-wear.

A new you for a new season.

1 comment:

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